:root {
  --franchise-magenta: #e8308a;
  --franchise-magenta-dark: #c0216f;
  --franchise-blue: #3299cd;
  --franchise-blue-dark: #0b5fa6;
  --franchise-cream: #f5f5f7;
  --franchise-cream-2: #fdf3fa;
  --franchise-ink: #1a1a2e;
  --franchise-muted: #6b7280;
  --franchise-yellow: #f59e0b;
}

.franchise-block {
  --franchise-magenta: #e8308a;
  --franchise-magenta-dark: #c0216f;
  --franchise-blue: #3299cd;
  --franchise-blue-dark: #0b5fa6;
  --franchise-cream: #f5f5f7;
  --franchise-cream-2: #fdf3fa;
  --franchise-ink: #1a1a2e;
  --franchise-muted: #6f6f7a;
  --franchise-line: #e8e8ee;
  --franchise-yellow: #ff8c42;
  color: var(--franchise-ink);
  font-family: "Manrope", "Helvetica Neue", Helvetica, Arial, sans-serif;
}

.franchise-block *,
.franchise-modal * {
  box-sizing: border-box;
}

.franchise-container {
  max-width: 1280px;
  margin: 0 auto;
  padding: 0 24px;
}

.franchise-hero .franchise-container {
  max-width: none;
  padding-right: clamp(28px, 4.8vw, 64px);
  padding-left: clamp(48px, 18vw, 400px);
}

.franchise-block h1,
.franchise-block h2,
.franchise-block h3,
.franchise-modal h2 {
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-weight: 800;
  line-height: 1.12;
  letter-spacing: -0.02em;
  margin: 0;
}

.franchise-block p,
.franchise-modal p {
  margin: 0;
}

.franchise-chip {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 6px;
  border-radius: 999px;
  padding: 7px 13px;
  background: #fce8f3;
  color: var(--franchise-magenta-dark);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.franchise-chip--light {
  background: rgba(255, 255, 255, 0.18);
  color: #fff;
}

.franchise-chip--dark {
  background: rgba(255, 255, 255, 0.14);
  color: #fff;
}

.franchise-chip--blue {
  background: #e8f5fb;
  color: var(--franchise-blue-dark);
}

.franchise-btn,
.franchise-link-button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  border: 0;
  border-radius: 999px;
  cursor: pointer;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 14px;
  font-weight: 800;
  text-decoration: none;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
}

.franchise-btn:hover,
.franchise-link-button:hover {
  transform: translateY(-2px);
  text-decoration: none;
}

.franchise-btn--primary {
  background: var(--franchise-magenta);
  color: #fff;
  padding: 14px 28px;
  box-shadow: 0 10px 25px -10px rgba(232, 48, 138, 0.5);
}

.franchise-btn--ghost,
.franchise-btn--ghost-light {
  background: transparent;
  color: var(--franchise-ink);
  border: 2px solid currentColor;
  padding: 12px 22px;
}

.franchise-btn--ghost-light {
  color: #fff;
  border-color: rgba(255, 255, 255, 0.7);
}

.franchise-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  align-items: center;
}

.franchise-page-chrome {
  position: sticky;
  top: 0;
  z-index: 40;
  background: rgba(50, 153, 205, 0.96);
  border-bottom: 1px solid rgba(255, 255, 255, 0.18);
  backdrop-filter: blur(12px);
}

.franchise-nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  max-width: 1180px;
  min-height: 68px;
  margin: 0 auto;
  padding: 0 24px;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
}

.franchise-nav__brand,
.franchise-nav__links {
  display: flex;
  align-items: center;
}

.franchise-nav__brand {
  gap: 14px;
  color: #fff;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-decoration: none;
  text-transform: uppercase;
}

.franchise-nav__brand:hover {
  text-decoration: none;
}

.franchise-nav__brand img {
  display: block;
  height: 52px;
  width: auto;
}

.franchise-nav__links {
  gap: 6px;
}

.franchise-nav__links a,
.franchise-nav__links button {
  border: 0;
  border-radius: 999px;
  background: transparent;
  color: #fff;
  cursor: pointer;
  font: inherit;
  font-size: 13px;
  font-weight: 800;
  padding: 8px 12px;
  text-decoration: none;
}

.franchise-nav__links a:hover,
.franchise-nav__links button:hover {
  background: rgba(255, 255, 255, 0.14);
  text-decoration: none;
}

.franchise-nav__scan {
  margin-left: 6px;
  border: 0;
  border-radius: 999px;
  background: transparent;
  color: #fff;
  cursor: pointer;
  font: inherit;
  font-size: 13px;
  font-weight: 800;
  padding: 8px 12px;
  text-decoration: none;
  flex-shrink: 0;
}

.franchise-nav__scan:hover,
.franchise-nav__scan:focus {
  background: rgba(255, 255, 255, 0.14);
  text-decoration: none;
}

.franchise-nav__cta {
  border: 0;
  border-radius: 999px;
  background: var(--franchise-magenta);
  color: #fff;
  cursor: pointer;
  font: inherit;
  font-size: 13px;
  font-weight: 900;
  padding: 10px 18px;
  box-shadow: 0 8px 22px rgba(232, 48, 138, 0.22);
}

/* Hero: zelfde balans als oud werkende ontwerp (~git 37763a6): foto vanaf ~47%; SVG-laag ~66% breed met golf;
   géén px-max op breedte (anders spleet op ultrabreed); effen blauwe basis = zelfde tint als SVG fill. */
.franchise-hero {
  position: relative;
  overflow: hidden;
  min-height: clamp(620px, 54vw, 760px);
  padding: 0;
  background: var(--franchise-blue);
  color: #fff;
  --franchise-hero-photo-start: 47%;
}

.franchise-hero__background {
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  left: var(--franchise-hero-photo-start);
  z-index: 0;
  background-position: 78% center;
  background-size: cover;
  background-repeat: no-repeat;
}

.franchise-hero__background::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(50, 153, 205, 0.15), rgba(50, 153, 205, 0));
  pointer-events: none;
}

.franchise-hero__background--placeholder {
  background-image: none !important;
  background:
    radial-gradient(circle at 62% 42%, rgba(255, 255, 255, 0.35) 0 9%, transparent 10%),
    linear-gradient(135deg, #86d8ef, #0b5fa6);
}

.franchise-hero__blue-shape {
  position: absolute;
  top: 0;
  bottom: 0;
  left: 0;
  z-index: 1;
  width: 70%;
  max-width: none;
  height: 100%;
  color: var(--franchise-blue);
  pointer-events: none;
}

.franchise-hero__grid {
  position: relative;
  z-index: 2;
  display: block;
  min-height: clamp(620px, 54vw, 760px);
  padding-top: clamp(190px, 17vw, 250px);
  padding-bottom: clamp(70px, 8vw, 110px);
}

.franchise-hero--no-eyebrow .franchise-hero__grid {
  padding-top: clamp(130px, 12vw, 180px);
}

.franchise-hero__content {
  position: relative;
  width: min(50%, 640px);
}

.franchise-hero h1 {
  max-width: 650px;
  margin: 0 0 20px;
  color: #fff;
  font-size: clamp(46px, 5.2vw, 76px);
  font-weight: 900;
  line-height: 1.08;
  letter-spacing: 0;
}

.franchise-hero h1 > span {
  display: block;
  margin-top: 0.4em;
  color: #fff;
}

.franchise-hero h1 .franchise-hero__title-accent {
  display: inline;
  margin-top: 0;
  color: #063b5c;
}

.franchise-hero h1 .franchise-text-blue,
.franchise-hero h1 .franchise-text-darkblue,
.franchise-hero h1 .franchise-text-magenta,
.franchise-hero h1 .franchise-text-white {
  display: inline;
  margin-top: 0;
}

.franchise-hero h1 .franchise-text-blue {
  color: var(--franchise-blue);
}

.franchise-hero h1 .franchise-text-darkblue {
  color: #063b5c;
}

.franchise-hero h1 .franchise-text-magenta {
  color: var(--franchise-magenta);
}

.franchise-hero h1 .franchise-text-white {
  color: #fff;
}

.franchise-hero__body {
  max-width: 560px;
  margin-bottom: 34px;
  color: rgba(255, 255, 255, 0.92);
  font-family: "Manrope", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(19px, 1.65vw, 24px);
  font-weight: 400;
  line-height: 1.35;
}

.franchise-hero .franchise-btn--primary {
  border-radius: 999px;
  padding: 18px 32px;
  font-size: 18px;
  box-shadow: 0 10px 26px -8px rgba(232, 48, 138, 0.5);
}

.franchise-proof {
  margin-top: 18px;
  color: rgba(255, 255, 255, 0.85);
  font-size: 14px;
  line-height: 1.5;
}

.franchise-hero__wave {
  position: absolute;
  right: 0;
  bottom: -1px;
  left: 0;
  z-index: 3;
  pointer-events: none;
  color: #fff;
}

.franchise-hero__wave svg {
  display: block;
  width: 100%;
  height: clamp(72px, 9vw, 100px);
}

@media (max-width: 1100px) {
  .franchise-hero {
    --franchise-hero-photo-start: 46%;
  }

  .franchise-hero__blue-shape {
    width: 78%;
  }

  .franchise-hero__background {
    background-position: 72% center;
  }

  .franchise-hero__content {
    width: min(58%, 620px);
  }
}

@media (max-width: 900px) {
  .franchise-hero .franchise-container {
    padding-right: 24px;
    padding-left: 24px;
  }

  .franchise-hero {
    min-height: auto;
  }

  .franchise-hero__background {
    top: 0;
    right: 0;
    bottom: auto;
    left: 0;
    height: min(50vh, 360px);
    background-position: center;
  }

  .franchise-hero__background::after {
    background: linear-gradient(180deg, rgba(11, 95, 166, 0.12), rgba(11, 95, 166, 0));
  }

  .franchise-hero__blue-shape {
    top: min(48vh, 340px);
    bottom: auto;
    left: -18%;
    right: auto;
    width: 136%;
    height: min(90vw, 480px);
    transform: rotate(90deg);
    transform-origin: 50% 0;
  }

  .franchise-hero__grid {
    min-height: 0;
    padding-top: min(52vh, 392px);
    padding-bottom: clamp(48px, 10vw, 88px);
  }

  .franchise-hero__content {
    width: 100%;
    max-width: none;
  }

  .franchise-hero h1 {
    font-size: clamp(36px, 10vw, 52px);
  }

  .franchise-hero__body {
    font-size: 17px;
  }

  .franchise-hero .franchise-btn--primary {
    width: 100%;
    justify-content: center;
  }
}

.franchise-section {
  position: relative;
  padding: clamp(80px, 9vw, 135px) 0;
  background: #fff;
}

.franchise-process,
.franchise-faq,
.franchise-swimpact {
  background: linear-gradient(180deg, var(--franchise-cream-2), var(--franchise-cream));
}

.franchise-block.franchise-swimpact h2 {
  font-size: clamp(2rem, 3.875vw, 3.875rem);
  font-weight: 800;
}


.franchise-section__header {
  max-width: 780px;
  margin: 0 auto 52px;
  text-align: center;
}

.franchise-section__header--left {
  margin-right: 0;
  margin-left: 0;
  text-align: left;
}

.franchise-section__header h2 {
  margin: 16px 0 14px;
  font-size: clamp(2rem, 3.875vw, 3.875rem);
  font-weight: 800;
}

.franchise-section__header p {
  color: var(--franchise-muted);
  font-size: 18px;
  line-height: 1.65;
}

.franchise-facts {
  background: #fff;
  color: var(--franchise-ink);
}

.franchise-facts__grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 18px;
  margin-top: 24px;
}

.franchise-fact {
  padding: 24px;
  border-radius: 24px;
  background: #f0f9fe;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.07);
}

.franchise-fact strong {
  display: block;
  color: var(--franchise-blue-dark);
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 42px;
  line-height: 1;
}

.franchise-fact span {
  display: block;
  margin-top: 8px;
  color: var(--franchise-muted);
}

.franchise-card-grid {
  display: grid;
  gap: 22px;
}

.franchise-card-grid--three {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.franchise-card-grid--four {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.franchise-card,
.franchise-quote,
.franchise-step {
  border-radius: 28px;
  background: #fff;
  border: 1px solid transparent;
  box-shadow: 0 4px 20px rgba(0, 0, 0, 0.06);
  transition: transform 0.25s ease, box-shadow 0.25s ease, border-color 0.25s ease;
}

.franchise-step:hover {
  transform: translateY(-4px);
  border-color: rgba(232, 48, 138, 0.3);
  box-shadow: 0 12px 32px rgba(0, 0, 0, 0.1);
}

.franchise-step__header {
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.franchise-step__number {
  display: block;
  color: var(--franchise-magenta);
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 36px;
  font-weight: 900;
  line-height: 1;
}

.franchise-step__icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border-radius: 14px;
  background: rgba(232, 48, 138, 0.1);
  color: var(--franchise-magenta);
  flex-shrink: 0;
  transition: background 0.2s ease, color 0.2s ease;
}

.franchise-step:hover .franchise-step__icon {
  background: var(--franchise-magenta);
  color: #fff;
}

.franchise-step__divider {
  height: 1px;
  margin: 20px 0;
  background: linear-gradient(90deg, rgba(232, 48, 138, 0.3), transparent);
}

.franchise-card {
  min-height: 270px;
  padding: 30px;
  border: 1px solid rgba(0, 0, 0, 0.04);
}

.franchise-card--compact {
  min-height: 225px;
  padding: 26px;
}

.franchise-card__number {
  display: grid;
  width: 54px;
  height: 54px;
  margin-bottom: 24px;
  place-items: center;
  border-radius: 18px;
  background: #e8f5fb;
  color: var(--franchise-blue-dark);
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-weight: 900;
}

.franchise-card__status {
  display: inline-flex;
  margin-bottom: 18px;
  color: var(--franchise-magenta-dark);
  font-weight: 800;
}

.franchise-card h3 {
  margin-bottom: 12px;
  font-size: 24px;
}

.franchise-card p,
.franchise-step p {
  color: var(--franchise-muted);
  line-height: 1.62;
}

.franchise-timeline {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 18px;
}

.franchise-step {
  padding: 24px;
  text-align: left;
}

.franchise-step h3 {
  margin-bottom: 8px;
  font-size: 18px;
  line-height: 1.35;
  color: var(--franchise-blue-dark);
}

.franchise-reviews {
  background: #fdf3fa;
}

.franchise-story-card {
  position: relative;
}

.franchise-story-card__inner {
  position: relative;
  display: flex;
  flex-direction: column;
  height: 100%;
  background: var(--franchise-cream);
  border-radius: 28px;
  padding: 32px;
  border: 1px solid transparent;
  box-shadow: 0 4px 20px rgba(0, 0, 0, 0.05);
  overflow: hidden;
  transition: transform 0.25s ease, box-shadow 0.25s ease, border-color 0.25s ease;
}

.franchise-story-card:hover .franchise-story-card__inner {
  transform: translateY(-4px);
  border-color: rgba(50, 153, 205, 0.25);
  box-shadow: 0 12px 32px rgba(0, 0, 0, 0.09);
}

.franchise-story-card__watermark {
  position: absolute;
  top: -8px;
  right: 4px;
  width: 112px;
  height: 112px;
  color: rgba(50, 153, 205, 0.1);
  transition: color 0.2s ease;
  pointer-events: none;
}

.franchise-story-card:hover .franchise-story-card__watermark {
  color: rgba(50, 153, 205, 0.18);
}

.franchise-story-card__tag {
  display: inline-flex;
  align-self: flex-start;
  align-items: center;
  border-radius: 999px;
  background: rgba(232, 48, 138, 0.1);
  color: var(--franchise-magenta);
  padding: 4px 12px;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.franchise-story-card__quote {
  position: relative;
  margin-top: 24px;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 20px;
  font-weight: 700;
  line-height: 1.45;
  color: var(--franchise-blue-dark);
}

.franchise-story-card__author {
  position: relative;
  display: flex;
  align-items: center;
  gap: 12px;
  margin-top: auto;
  padding-top: 24px;
  border-top: 1px solid rgba(50, 153, 205, 0.12);
}

.franchise-story-card__avatar {
  width: 44px;
  height: 44px;
  flex-shrink: 0;
  border-radius: 999px;
  overflow: hidden;
  box-shadow: 0 0 0 2px #fff;
}

.franchise-story-card__avatar img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.franchise-story-card__avatar--letter {
  display: grid;
  place-items: center;
  background: var(--franchise-magenta);
  color: #fff;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 18px;
  font-weight: 900;
}

.franchise-story-card__byline {
  margin: 0;
  line-height: 1.3;
}

.franchise-story-card__name {
  display: inline;
  font-size: 13px;
  font-weight: 700;
  color: var(--franchise-blue-dark);
}

.franchise-story-card__role {
  display: inline;
  font-size: 13px;
  color: var(--franchise-muted);
}

.franchise-story-card__role::before {
  content: '\00B7';
  margin: 0 5px;
  color: var(--franchise-muted);
  opacity: 0.5;
}

.franchise-quote {
  margin: 0;
  padding: 30px;
}

.franchise-quote p {
  color: var(--franchise-ink);
  font-size: 18px;
  line-height: 1.62;
}

.franchise-quote cite {
  display: block;
  margin-top: 22px;
  color: var(--franchise-muted);
  font-style: normal;
  font-weight: 700;
}

.franchise-calculator {
  background: #6ac6f4;
  color: #fff;
}

.franchise-calculator .franchise-section__header p {
  color: #ffffff;
}

.franchise-calculator__panel {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(320px, 0.95fr);
  gap: 28px;
  padding: 34px;
  border: 1px solid rgba(255, 255, 255, 0.2);
  border-radius: 32px;
  background: rgba(255, 255, 255, 0.08);
}

.franchise-calculator__tabs {
  display: inline-flex;
  gap: 6px;
  margin-bottom: 18px;
  padding: 6px;
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 20px;
  background: rgba(255, 255, 255, 0.06);
}

.franchise-calculator__tab {
  border: none;
  border-radius: 14px;
  background: transparent;
  color: rgba(255, 255, 255, 0.65);
  cursor: pointer;
  padding: 10px 22px;
  font-weight: 900;
  font-size: 14px;
  transition: color 0.15s, background 0.15s;
}

.franchise-calculator__tab:not(.is-active):hover {
  background: rgba(255, 255, 255, 0.1);
  color: #fff;
}

.franchise-calculator__tab.is-active {
  background: var(--franchise-magenta);
  color: #fff;
}

.franchise-calculator__details,
.franchise-calculator__result {
  border-radius: 22px;
  background: rgba(0, 0, 0, 0.15);
  padding: 22px;
}

.franchise-calculator__details h3 {
  margin-bottom: 8px;
}

.franchise-calculator__details p {
  margin-bottom: 16px;
  color: #ffffff;
}

.franchise-calculator__row {
  display: flex;
  justify-content: space-between;
  gap: 14px;
  padding: 9px 0;
  border-top: 1px solid rgba(255, 255, 255, 0.14);
}

.franchise-calculator__results {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
}

.franchise-calculator__result {
  text-align: center;
}

.franchise-calculator__result span {
  display: block;
  margin-bottom: 8px;
  color: rgba(255, 255, 255, 0.72);
  font-size: 13px;
}

.franchise-calculator__result strong {
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 28px;
}

.franchise-link-button {
  margin-top: 20px;
  padding: 0;
  background: transparent;
  color: var(--franchise-magenta-dark);
  font-weight: 900;
}

.franchise-faq__list {
  max-width: 720px;
  margin: 48px auto 0;
}

.franchise-faq__item {
  border-top: 1px solid var(--franchise-line);
}

.franchise-faq__item:last-child {
  border-bottom: 1px solid var(--franchise-line);
}

.franchise-faq__item summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  cursor: pointer;
  padding: 20px 0;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 800;
  color: var(--franchise-ink);
  list-style: none;
}

.franchise-faq__item summary::-webkit-details-marker {
  display: none;
}

.franchise-faq__chevron {
  flex-shrink: 0;
  transition: transform 0.25s ease;
}

.franchise-faq__item[open] .franchise-faq__chevron {
  transform: rotate(180deg);
}

.franchise-faq__item p {
  padding: 0 0 20px;
  color: var(--franchise-muted);
  line-height: 1.65;
}

.franchise-faq__footer {
  max-width: 720px;
  margin: 48px auto 0;
  text-align: center;
}

.franchise-faq__footer p {
  margin-bottom: 20px;
  color: var(--franchise-muted);
  font-size: 15px;
}

.franchise-cta {
  padding: clamp(80px, 9vw, 130px) 0;
  background: linear-gradient(135deg, var(--franchise-magenta), var(--franchise-blue-dark));
  color: #fff;
  text-align: center;
}

.franchise-cta h2 {
  max-width: 780px;
  margin: 0 auto 18px;
  font-size: clamp(34px, 4.8vw, 58px);
}

.franchise-cta p {
  max-width: 700px;
  margin: 0 auto 28px;
  color: rgba(255, 255, 255, 0.86);
  font-size: 18px;
  line-height: 1.65;
}

.franchise-cta .franchise-actions {
  justify-content: center;
}

[data-franchise-reveal] {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 0.65s ease, transform 0.65s ease;
}

[data-franchise-reveal].is-visible {
  opacity: 1;
  transform: none;
}

.franchise-modal {
  --franchise-magenta: #e8308a;
  --franchise-magenta-dark: #c0216f;
  --franchise-blue: #3299cd;
  --franchise-blue-dark: #0b5fa6;
  --franchise-cream: #f5f5f7;
  --franchise-cream-2: #fdf3fa;
  --franchise-ink: #1a1a2e;
  --franchise-muted: #6f6f7a;
  --franchise-line: #e8e8ee;
  position: fixed;
  inset: 0;
  z-index: 9999;
  display: none;
  place-items: center;
  padding: 24px;
}

.franchise-modal.is-open {
  display: grid;
}

.franchise-modal__backdrop {
  position: absolute;
  inset: 0;
  background: rgba(11, 31, 51, 0.82);
  backdrop-filter: blur(7px);
}

.franchise-modal__dialog {
  position: relative;
  z-index: 1;
  width: min(760px, 100%);
  min-height: 520px;
  border-radius: 28px;
  background: #f5f5f7 !important;
  color: var(--franchise-ink);
  box-shadow: 0 20px 60px rgba(0, 0, 0, 0.22);
  padding: 34px 40px 40px;
}

.franchise-modal__close {
  position: absolute;
  top: 18px;
  right: 18px;
  width: 36px;
  height: 36px;
  border: 0;
  border-radius: 50%;
  background: rgba(26, 26, 46, 0.08) !important;
  color: var(--franchise-ink) !important;
  cursor: pointer;
  font-size: 24px;
  line-height: 1;
}

.franchise-scan-form__top {
  display: flex;
  justify-content: space-between;
  margin-bottom: 22px;
}

.franchise-scan-form__top strong,
.franchise-scan-form__top span {
  display: block;
}

.franchise-scan-form__top strong {
  color: var(--franchise-magenta);
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 13px;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.franchise-scan-form__top span,
.franchise-scan-step-kicker {
  color: var(--franchise-muted);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.franchise-scan-step-kicker {
  margin-bottom: 12px;
}

.franchise-scan-form__progress {
  height: 5px;
  margin-bottom: 34px;
  overflow: hidden;
  border-radius: 999px;
  background: rgba(26, 26, 46, 0.09);
}

.franchise-scan-form__progress span {
  display: block;
  width: 0;
  height: 100%;
  background: var(--franchise-magenta);
  transition: width 0.25s ease;
}

.franchise-scan-form__body {
  min-height: 335px;
}

.franchise-scan-form__body h2 {
  margin-bottom: 14px;
  color: var(--franchise-magenta);
  font-size: clamp(30px, 4vw, 44px);
  font-weight: 900;
}

.franchise-scan-form__body p {
  margin-bottom: 22px;
  color: var(--franchise-muted);
  font-size: 17px;
  line-height: 1.6;
}

.franchise-scan-options {
  display: grid;
  gap: 12px;
}

.franchise-scan-option {
  display: flex;
  gap: 12px;
  align-items: center;
  min-height: 64px;
  border: 1px solid transparent;
  border-radius: 14px;
  background: #fff !important;
  color: var(--franchise-ink);
  cursor: pointer;
  padding: 16px 18px;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.04);
  font-size: 15px;
  font-weight: 600;
}

.franchise-scan-option:hover {
  border-color: rgba(232, 48, 138, 0.22);
}

.franchise-scan-option input {
  margin-top: 3px;
}

.franchise-scan-input {
  width: 100%;
  margin-bottom: 14px;
  border: 2px solid var(--franchise-line);
  border-radius: 16px;
  padding: 15px 16px;
  font: inherit;
}

.franchise-scan-form__footer {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 14px;
  margin-top: 10px;
}

.franchise-scan-form__footer .franchise-btn {
  border-radius: 999px;
  padding: 16px 24px;
}

.franchise-scan-form__footer .franchise-btn--ghost {
  background: transparent !important;
  color: var(--franchise-ink) !important;
  opacity: 0.7;
}

.franchise-scan-form__footer .franchise-btn--primary {
  background: var(--franchise-ink) !important;
  color: #fff !important;
  box-shadow: 0 0 0 3px rgba(255, 255, 255, 0.75), 0 10px 24px rgba(0, 0, 0, 0.18);
}

.franchise-scan-form__response {
  padding-top: 80px;
  text-align: center;
}

.franchise-scan-form__response p {
  margin: 14px 0 24px;
  color: var(--franchise-muted);
}

@media (max-width: 980px) {
  .franchise-nav__links {
    display: none;
  }

  .franchise-nav__cta {
    display: inline-flex !important;
  }

  .franchise-calculator__panel {
    grid-template-columns: 1fr;
  }

  .franchise-card-grid--four,
  .franchise-facts__grid,
  .franchise-timeline {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 760px) {
  .franchise-container {
    padding: 0 20px;
  }

  .franchise-card-grid--three,
  .franchise-card-grid--four,
  .franchise-facts__grid,
  .franchise-timeline,
  .franchise-calculator__results {
    grid-template-columns: 1fr;
  }

  .franchise-nav {
    min-height: 56px;
    padding: 0 18px;
  }

  .franchise-calculator__panel,
  .franchise-modal__dialog {
    padding: 24px;
  }

  .franchise-scan-form__footer {
    flex-direction: column-reverse;
  }
}

/* Prototype fidelity pass */
.franchise-section__intro-right {
  max-width: 520px;
  margin: -98px 0 42px auto;
  color: #3d3d3d;
  font-size: 18px;
  line-height: 1.6;
}

.franchise-facts__header {
  display: grid;
  grid-template-columns: 1.3fr 0.7fr;
  gap: 48px;
  align-items: end;
  margin-bottom: 42px;
}

.franchise-facts__header h2 {
  max-width: none;
  margin: 16px 0 0;
  color: var(--franchise-ink);
  font-size: clamp(2rem, 3.875vw, 3.875rem);
  font-weight: 800;
}

.franchise-facts__header p {
  max-width: 520px;
  justify-self: end;
  margin: 0 0 8px;
  color: #3d3d3d;
  font-size: 18px;
  line-height: 1.6;
}

.franchise-facts__grid {
  grid-template-columns: repeat(5, minmax(0, 1fr));
  align-items: stretch;
}

.franchise-fact {
  position: relative;
  display: flex;
  min-height: 210px;
  flex-direction: column;
  align-items: center;
  justify-content: flex-start;
  overflow: hidden;
  border: 1px solid rgba(11, 31, 51, 0.08);
  border-radius: 28px;
  background: #fff;
  padding: 26px 20px;
  text-align: center;
}

.franchise-fact:before {
  content: "";
  position: absolute;
  top: 0;
  right: 0;
  left: 0;
  height: 6px;
  background: var(--franchise-magenta);
}

.franchise-fact--1:before,
.franchise-fact--3:before {
  background: var(--franchise-blue);
}

.franchise-fact--2:before {
  background: var(--franchise-yellow);
}

.franchise-fact--3:before {
  background: var(--franchise-ink);
}

.franchise-fact__icon {
  position: relative;
  display: block;
  width: 54px;
  height: 54px;
  margin-bottom: 16px;
  border-radius: 18px;
  background: #fce8f3;
}

.franchise-fact__icon:before {
  content: none;
}

.franchise-fact__icon svg {
  position: absolute;
  top: 50%;
  left: 50%;
  display: block;
  width: 26px;
  height: 26px;
  transform: translate(-50%, -50%);
  fill: none;
  stroke: var(--franchise-magenta);
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 2;
}

.franchise-fact--1 .franchise-fact__icon,
.franchise-fact--3 .franchise-fact__icon {
  background: #e8f5fb;
}

.franchise-fact--3 .franchise-fact__icon {
  background: #f5f5f7;
}

.franchise-fact--1 .franchise-fact__icon svg,
.franchise-fact--3 .franchise-fact__icon svg {
  stroke: var(--franchise-blue);
}

.franchise-fact--3 .franchise-fact__icon svg {
  stroke: var(--franchise-ink);
}

.franchise-fact--2 .franchise-fact__icon {
  background: #fff7ed;
}

.franchise-fact--2 .franchise-fact__icon svg {
  stroke: var(--franchise-yellow);
}

.franchise-fact strong {
  margin-bottom: 14px;
  font-size: clamp(38px, 4vw, 56px);
  font-weight: 900;
  white-space: nowrap;
}

.franchise-fact--0 strong,
.franchise-fact--4 strong {
  color: var(--franchise-magenta);
}

.franchise-fact--1 strong,
.franchise-fact--3 strong {
  color: var(--franchise-blue);
}

.franchise-fact--3 strong {
  color: var(--franchise-ink);
}

.franchise-fact--2 strong {
  color: var(--franchise-yellow);
}

.franchise-fact span:last-child {
  max-width: 170px;
  margin: 0 auto;
  color: #3d3d3d;
  font-size: 15px;
  font-weight: 700;
  line-height: 1.35;
}

.franchise-block:not(.franchise-hero):not(.franchise-cta) h2,
.franchise-block:not(.franchise-hero):not(.franchise-cta) h3 {
  color: var(--franchise-ink);
}

.franchise-calculator h2,
.franchise-calculator h3 {
  color: #fff !important;
}

.franchise-section__header p,
.franchise-card p,
.franchise-step p,
.franchise-quote p,
.franchise-region-card p,
.franchise-who-card li,
.franchise-faq__item p {
  color: #3d3d3d;
}

.franchise-problem {
  position: relative;
  overflow: hidden;
  background: #f0f9fe;
}

.franchise-problem__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: center;
}

.franchise-problem h2 {
  margin: 18px 0 22px;
  font-size: clamp(2rem, 3.875vw, 3.875rem);
  font-weight: 800;
}

.franchise-problem h2 span {
  color: var(--franchise-magenta);
}

.franchise-problem__body {
  max-width: 540px;
  margin-bottom: 16px;
  color: #3d3d3d;
  font-size: 18px;
  line-height: 1.65;
}

.franchise-problem__body--muted {
  margin-bottom: 28px;
  color: var(--franchise-muted);
  font-size: 17px;
}

.franchise-problem__cards {
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.franchise-problem-card {
  display: grid;
  grid-template-columns: 56px 1fr 28px;
  gap: 18px;
  align-items: start;
  border: 2px solid var(--franchise-cream);
  border-radius: 24px;
  background: #fff;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.07);
  padding: 24px;
}

.franchise-problem-card__number {
  display: grid;
  width: 50px;
  height: 50px;
  place-items: center;
  border-radius: 18px;
  background: #e8f5fb;
  color: var(--franchise-blue);
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-weight: 900;
}

.franchise-problem-card:nth-child(2) .franchise-problem-card__number {
  background: #fce8f3;
  color: var(--franchise-magenta);
}

.franchise-problem-card h3 {
  margin-bottom: 6px;
  font-size: 18px;
}

.franchise-problem-card p {
  color: var(--franchise-muted);
  font-size: 14px;
  line-height: 1.6;
}

.franchise-problem-card__check {
  display: grid;
  width: 28px;
  height: 28px;
  place-items: center;
  border-radius: 999px;
  background: var(--franchise-blue);
  color: #fff;
  font-size: 13px;
  font-weight: 900;
}

.franchise-wave {
  position: absolute;
  right: 0;
  bottom: -1px;
  left: 0;
  pointer-events: none;
}

.franchise-wave svg {
  display: block;
  width: 100%;
  height: 80px;
}

.franchise-concept {
  position: relative;
}

.franchise-text-blue {
  color: var(--franchise-blue);
}

.franchise-text-darkblue {
  color: #063b5c;
}

.franchise-text-magenta {
  color: var(--franchise-magenta);
}

.franchise-text-white {
  color: #fff;
}

.franchise-concept__grid {
  gap: clamp(16px, 2vw, 24px);
}

.franchise-concept__grid .franchise-card {
  min-height: 380px;
  padding: clamp(28px, 3vw, 40px);
  border-radius: 24px;
  border: none;
  box-shadow: none;
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}

.franchise-concept__grid .franchise-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 20px 48px rgba(26, 26, 46, 0.1);
}

.franchise-concept-card {
  position: relative;
  overflow: hidden;
}

.franchise-concept-card--1 {
  background: #e8f5fb;
}

.franchise-concept-card--2 {
  background: rgba(232, 48, 138, 0.08);
}

.franchise-concept-card--3 {
  background: #fff7ed;
}

.franchise-concept-card .franchise-card__number {
  display: inline-grid;
  width: auto;
  height: auto;
  padding: 4px 10px;
  border-radius: 8px;
  background: #fff;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.06em;
  color: var(--franchise-blue-dark);
}

.franchise-concept-card h3 {
  margin-top: 48px;
  margin-bottom: 14px;
  font-size: clamp(28px, 2.8vw, 36px);
  font-weight: 700;
  line-height: 1.1;
  color: var(--franchise-ink);
}

.franchise-concept-card p {
  font-size: 17px;
  line-height: 1.55;
}

.franchise-card__swoosh {
  position: absolute;
  right: -70%;
  bottom: -20%;
  width: 220%;
  max-width: none;
  opacity: 0.18;
  pointer-events: none;
  user-select: none;
  transform: rotate(28.5deg);
}

.franchise-benefits {
  background: linear-gradient(160deg, #2a96d0 0%, var(--franchise-blue-dark) 100%);
  color: #fff;
}

.franchise-benefits-header {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  align-items: end;
  margin-bottom: 48px;
}

.franchise-benefits-header h2 {
  color: #fff;
  margin: 16px 0 0;
  font-size: clamp(2rem, 3.875vw, 3.875rem);
  font-weight: 800;
  line-height: 1.12;
}

.franchise-benefits-header > p {
  color: rgba(255, 255, 255, 0.82);
  font-size: 18px;
  line-height: 1.65;
  padding-bottom: 8px;
}

.franchise-benefits-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  align-items: start;
}

.franchise-benefits-featured {
  background: #fff;
  border-radius: 28px;
  padding: clamp(28px, 4vw, 44px);
  display: flex;
  flex-direction: column;
  height: 100%;
  box-sizing: border-box;
}

.franchise-benefits-featured__icon {
  width: 64px;
  height: 64px;
  background: #fff;
  border-radius: 18px;
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.10);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 24px;
  color: var(--franchise-blue-dark);
  flex-shrink: 0;
}

.franchise-benefits-featured__icon svg {
  width: 28px;
  height: 28px;
}

.franchise-benefits-featured__label {
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--franchise-muted);
  margin-bottom: 10px;
}

.franchise-benefits-featured h3 {
  font-size: clamp(24px, 2.4vw, 34px);
  font-weight: 800;
  color: var(--franchise-ink);
  margin: 0 0 16px;
  line-height: 1.2;
}

.franchise-benefits-featured p {
  color: #3d3d3d;
  font-size: 15px;
  line-height: 1.6;
  margin: 0 0 24px;
}

.franchise-benefits-featured__bullets {
  list-style: none;
  padding: 0;
  margin: 0 0 28px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.franchise-benefits-featured__bullets li {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 15px;
  color: var(--franchise-ink);
}

.franchise-benefits-featured__bullets li::before {
  content: '';
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--franchise-magenta);
  flex-shrink: 0;
}

.franchise-benefits-featured__link {
  font-weight: 700;
  font-size: 15px;
  color: var(--franchise-ink);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  margin-top: auto;
}

.franchise-benefits-featured__link:hover {
  color: var(--franchise-blue-dark);
}

.franchise-benefits-pillars {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.franchise-pillar-card {
  background: rgba(255, 255, 255, 0.10);
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 20px;
  padding: 24px;
}

.franchise-pillar-card__icon {
  width: 44px;
  height: 44px;
  border-radius: 12px;
  background: rgba(255, 255, 255, 0.15);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 14px;
  color: #fff;
}

.franchise-pillar-card__icon svg {
  width: 20px;
  height: 20px;
}

.franchise-pillar-card h3 {
  font-size: 16px;
  font-weight: 700;
  color: #fff;
  margin: 0 0 8px;
}

.franchise-pillar-card p {
  font-size: 14px;
  color: rgba(255, 255, 255, 0.72);
  line-height: 1.55;
  margin: 0;
}

.franchise-benefits-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  margin-top: 48px;
  padding-top: 24px;
  border-top: 1px solid rgba(255, 255, 255, 0.15);
}

.franchise-benefits-footer > p {
  color: rgba(255, 255, 255, 0.72);
  font-size: 15px;
  max-width: 480px;
  margin: 0;
  line-height: 1.55;
}

@media (max-width: 991px) {
  .franchise-benefits-header,
  .franchise-benefits-layout {
    grid-template-columns: 1fr;
  }

  .franchise-benefits-footer {
    flex-direction: column;
    align-items: flex-start;
  }
}

@media (max-width: 575px) {
  .franchise-benefits-pillars {
    grid-template-columns: 1fr;
  }
}

.franchise-timeline {
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 12px;
  align-items: stretch;
}

.franchise-step {
  height: 100%;
}

.franchise-timeline__line {
  display: none;
}

.franchise-quote {
  min-height: 330px;
  padding: 32px;
}

.franchise-quote__mark {
  display: block;
  color: #fce8f3;
  font-family: Georgia, serif;
  font-size: 70px;
  line-height: 0.7;
}

.franchise-quote cite {
  display: flex;
  gap: 14px;
  align-items: center;
  border-top: 1px solid var(--franchise-cream);
  padding-top: 18px;
}

.franchise-quote cite span {
  display: grid;
  width: 46px;
  height: 46px;
  flex: 0 0 46px;
  place-items: center;
  border-radius: 999px;
  background: var(--franchise-magenta);
  color: #fff;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-weight: 900;
}

.franchise-regions,
.franchise-who {
  background: #f0f9fe;
}

.franchise-regions__grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 34px;
  align-items: stretch;
}

.franchise-region-scan {
  border-radius: 32px;
  background: #fff;
  box-shadow: 0 8px 30px rgba(0, 0, 0, 0.1);
  padding: 32px;
}

.franchise-region-scan__bar {
  height: 7px;
  margin-bottom: 28px;
  overflow: hidden;
  border-radius: 999px;
  background: #e8f5fb;
}

.franchise-region-scan__bar span {
  display: block;
  width: 66%;
  height: 100%;
  border-radius: 999px;
  background: var(--franchise-blue);
}

.franchise-region-scan h3 {
  margin-bottom: 12px;
}

.franchise-region-scan p {
  margin-bottom: 22px;
  color: var(--franchise-muted);
  font-size: 17px;
  line-height: 1.55;
}

.franchise-region-scan .franchise-btn {
  width: 100%;
}

.franchise-regions__cards {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
}

.franchise-region-card {
  display: flex;
  flex-direction: column;
  gap: 10px;
  border: 1px solid var(--franchise-line);
  border-radius: 22px;
  background: #fff;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.07);
  padding: 22px 24px;
}

.franchise-region-card h3 {
  font-size: 22px;
}

.franchise-who__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  align-items: stretch;
}

.franchise-who-card {
  height: 100%;
  border-radius: 30px;
  background: #fff;
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.07);
  padding: 34px;
}

.franchise-who-card--negative {
  border: 2px solid #fce8f3;
}

.franchise-who-card h3 {
  margin-bottom: 20px;
  color: var(--franchise-blue);
}

.franchise-who-card--negative h3 {
  color: var(--franchise-magenta);
}

.franchise-who-card ul {
  display: flex;
  flex-direction: column;
  gap: 14px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.franchise-who-card li {
  display: flex;
  gap: 12px;
  align-items: flex-start;
  font-size: 16px;
}

.franchise-who-card li span {
  display: grid;
  width: 24px;
  height: 24px;
  flex: 0 0 24px;
  place-items: center;
  border-radius: 999px;
  background: var(--franchise-blue);
  color: #fff;
  font-size: 12px;
  font-weight: 900;
}

.franchise-who-card--negative li span {
  background: var(--franchise-magenta);
}

.franchise-faq {
  background: #fff;
}

.franchise-faq__item summary {
  padding: 24px 0;
  font-size: 17px;
}

.franchise-faq__item p {
  padding: 0 0 28px;
  font-size: 16px;
  line-height: 1.6;
}

.franchise-cta {
  background: var(--franchise-ink);
  text-align: left;
}

.franchise-cta h2 {
  max-width: 780px;
  margin: 0 0 20px;
  font-size: clamp(40px, 5vw, 84px);
}

.franchise-cta p {
  max-width: 560px;
  margin: 0 0 36px;
  font-size: 20px;
}

.franchise-cta .franchise-actions {
  justify-content: flex-start;
}

@media (max-width: 980px) {
  .franchise-facts__header {
    grid-template-columns: 1fr;
    gap: 20px;
    align-items: start;
  }

  .franchise-facts__header p {
    justify-self: start;
    margin-bottom: 0;
  }

  .franchise-section__intro-right {
    margin: -28px 0 42px;
  }

  .franchise-facts__grid,
  .franchise-timeline {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 18px;
  }

  .franchise-timeline__line {
    display: none;
  }

  .franchise-problem__grid,
  .franchise-regions__grid,
  .franchise-who__grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 760px) {
  .franchise-facts__grid,
  .franchise-regions__cards,
  .franchise-who__grid {
    grid-template-columns: 1fr;
  }

  .franchise-problem-card {
    grid-template-columns: 48px 1fr;
  }

  .franchise-problem-card__check {
    display: none;
  }
}

/* Hero variant matching the provided reference */
.franchise-page-chrome {
  position: absolute;
  top: 0;
  right: 0;
  left: 0;
  z-index: 45;
  border-bottom: 0;
  background: transparent;
  backdrop-filter: none;
}

.franchise-nav {
  max-width: none;
  min-height: 96px;
  padding: 0 clamp(28px, 4.8vw, 64px) 0 clamp(48px, 4.8vw, 64px);
}

.franchise-nav__brand {
  flex-direction: column;
  align-items: flex-start;
  gap: 0;
  color: #fff;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  letter-spacing: 0;
  line-height: 0.9;
  text-transform: none;
}

.franchise-nav__brand strong {
  display: block;
  color: #fff;
  font-size: clamp(28px, 3vw, 40px);
  font-weight: 900;
  letter-spacing: -0.04em;
}

.franchise-nav__brand span {
  border-left: 0;
  color: #fff;
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.12em;
  padding-left: 2px;
  text-transform: uppercase;
}

.franchise-nav__links {
  gap: clamp(12px, 2vw, 28px);
  margin-left: auto;
}

.franchise-nav__links a,
.franchise-nav__links button {
  color: #fff;
  font-size: clamp(13px, 1.08vw, 16px);
  font-weight: 900;
  padding: 8px 0;
  text-shadow: 0 1px 10px rgba(0, 0, 0, 0.18);
}

.franchise-nav__links a:hover,
.franchise-nav__links button:hover {
  background: transparent;
  color: #fff;
  opacity: 0.82;
}

.franchise-nav__scan {
  margin-left: clamp(10px, 1.6vw, 20px);
  border: 0;
  border-radius: 999px;
  background: transparent;
  color: #fff;
  cursor: pointer;
  font: inherit;
  font-size: clamp(13px, 1.08vw, 16px);
  font-weight: 900;
  padding: 8px 12px;
  text-shadow: 0 1px 10px rgba(0, 0, 0, 0.18);
  white-space: nowrap;
  flex-shrink: 0;
}

.franchise-nav__scan:hover,
.franchise-nav__scan:focus {
  opacity: 0.85;
}

.franchise-nav__cta {
  margin-left: clamp(14px, 2vw, 28px);
  border: 0 !important;
  border-radius: 999px !important;
  background: var(--franchise-magenta) !important;
  color: #fff !important;
  font-size: clamp(13px, 1vw, 15px);
  padding: 17px 24px;
  box-shadow: 0 9px 26px rgba(232, 48, 138, 0.35);
  line-height: 1;
  text-decoration: none;
}

.franchise-nav__cta:hover,
.franchise-nav__cta:focus {
  background: var(--franchise-magenta-dark) !important;
  color: #fff !important;
}


.franchise-nav__dropdown {
  position: relative;
}

.franchise-nav__dropdown-menu {
  position: absolute;
  top: 100%;
  left: 0;
  z-index: 4;
  display: none;
  min-width: 190px;
  padding: 10px;
  padding-top: 18px;
  border-radius: 14px;
  background: #fff;
  box-shadow: 0 18px 42px rgba(11, 95, 166, 0.18);
}

.franchise-nav__dropdown:hover .franchise-nav__dropdown-menu,
.franchise-nav__dropdown:focus-within .franchise-nav__dropdown-menu {
  display: grid;
  gap: 4px;
}

.franchise-nav__links .franchise-nav__dropdown-menu a {
  color: var(--franchise-blue);
  padding: 10px 12px;
  text-shadow: none;
}

.franchise-nav__links .franchise-nav__dropdown-menu a:hover {
  background: #e8f5fb;
  color: var(--franchise-blue-dark);
  opacity: 1;
}

.franchise-hero .franchise-proof {
  max-width: 560px;
  margin-top: 18px;
  color: rgba(255, 255, 255, 0.92);
  font-size: 15px;
  font-weight: 700;
  line-height: 1.45;
}

.franchise-section__footer {
  display: flex;
  justify-content: center;
  margin-top: clamp(28px, 4vw, 46px);
}

.franchise-split {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(320px, 0.8fr);
  gap: clamp(28px, 5vw, 70px);
  align-items: center;
}

.franchise-split--reverse {
  grid-template-columns: minmax(320px, 0.8fr) minmax(0, 1fr);
}

.franchise-split h2,
.franchise-subpage-hero h1 {
  margin: 18px 0;
  font-size: clamp(38px, 4vw, 60px);
}

.franchise-split p,
.franchise-subpage-hero p {
  color: var(--franchise-muted);
  font-size: clamp(18px, 1.5vw, 22px);
  line-height: 1.55;
}

.franchise-split .franchise-actions {
  margin-top: 26px;
}

.franchise-feature-card {
  border-radius: 30px;
  background: #fff;
  padding: clamp(28px, 4vw, 46px);
  box-shadow: 0 18px 48px rgba(26, 26, 46, 0.08);
}

.franchise-feature-card img {
  display: block;
  max-width: 210px;
  margin-bottom: 24px;
}

.franchise-feature-card h3 {
  margin-bottom: 16px;
  font-size: clamp(28px, 3vw, 42px);
}

.franchise-feature-card--blue {
  background: linear-gradient(135deg, var(--franchise-blue-dark), var(--franchise-blue));
  color: #fff;
}

.franchise-feature-card--blue p {
  color: rgba(255, 255, 255, 0.88);
}

.franchise-feature-card--center {
  max-width: 760px;
  margin: 0 auto;
  text-align: center;
}

.franchise-subpage-hero {
  padding: clamp(90px, 12vw, 150px) 0 clamp(60px, 8vw, 100px);
  background: linear-gradient(135deg, #e8f5fb, #fdf3fa);
}

.franchise-subpage-hero .franchise-container {
  max-width: 900px;
}

.franchise-subpage-hero .franchise-actions {
  margin-top: 30px;
}

.franchise-cta--compact {
  padding: clamp(52px, 7vw, 90px) 0;
}

.franchise-cta--compact h2 {
  margin-bottom: 24px;
}

@media (max-width: 900px) {
  .franchise-split,
  .franchise-split--reverse {
    grid-template-columns: 1fr;
  }

  .franchise-nav__dropdown-menu {
    display: none !important;
  }
}

@media (max-width: 560px) {
  .franchise-hero .franchise-btn--ghost-light {
    width: 100%;
  }
}

/* ── Swimpact split override ── */
.franchise-split--swimpact {
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
  align-items: center;
}

/* ── Swimpact pillars ── */
.franchise-swimpact__pillars {
  display: flex;
  flex-direction: column;
  gap: 12px;
  margin: 28px 0 34px;
}

.franchise-swimpact__pillar {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  padding: 16px 20px;
  border-radius: 14px;
  background: #fff;
  box-shadow: 0 2px 14px rgba(26, 26, 46, 0.07);
}

.franchise-swimpact__pillar-icon {
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  width: 44px;
  height: 44px;
  border-radius: 12px;
}

.franchise-swimpact__pillar-icon svg {
  width: 22px;
  height: 22px;
}

.franchise-swimpact__pillar--safety .franchise-swimpact__pillar-icon {
  background: #e8f5fb;
  color: var(--franchise-blue-dark);
}

.franchise-swimpact__pillar--joy .franchise-swimpact__pillar-icon {
  background: #fce8f3;
  color: var(--franchise-magenta-dark);
}

.franchise-swimpact__pillar--development .franchise-swimpact__pillar-icon {
  background: #fff3e8;
  color: var(--franchise-yellow);
}

.franchise-swimpact__pillar strong {
  display: block;
  font-size: 15px;
  font-weight: 700;
  color: var(--franchise-ink);
  margin-bottom: 3px;
}

.franchise-swimpact__pillar p {
  margin: 0;
  font-size: 14px;
  color: var(--franchise-muted);
  line-height: 1.5;
}

/* ── Swimpact photo collage ── */
.franchise-swimpact__collage {
  position: relative;
  height: 400px;
  margin-bottom: 64px; /* ruimte voor badge onder de foto's */
}

.franchise-swimpact__photo {
  position: absolute;
  border-radius: 18px;
  overflow: hidden;
  box-shadow: 0 12px 36px rgba(26, 26, 46, 0.14);
  transition: transform 0.35s ease, box-shadow 0.35s ease;
  will-change: transform;
}

.franchise-swimpact__photo img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

/* Groot, links, iets naar achter */
.franchise-swimpact__photo--1 {
  left: 0;
  top: 30px;
  width: 58%;
  height: 340px;
  transform: rotate(-2deg);
  z-index: 1;
}

/* Portret rechtsboven, overlapt foto 1 */
.franchise-swimpact__photo--2 {
  right: 0;
  top: 0;
  width: 46%;
  height: 200px;
  transform: rotate(2deg);
  z-index: 2;
}

/* Rechtonder, overlapt beide */
.franchise-swimpact__photo--3 {
  right: 14px;
  bottom: 0;
  width: 48%;
  height: 196px;
  transform: rotate(-1.2deg);
  z-index: 3;
}

.franchise-swimpact__photo:hover {
  transform: rotate(0deg) scale(1.04);
  box-shadow: 0 20px 52px rgba(26, 26, 46, 0.18);
  z-index: 10;
}

/* Badge: net onder de foto's */
.franchise-swimpact__badge {
  position: absolute;
  bottom: -48px;
  left: 16px;
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 10px 16px 10px 10px;
  border-radius: 50px;
  background: #fff;
  box-shadow: 0 8px 28px rgba(26, 26, 46, 0.12);
  z-index: 10;
}

.franchise-swimpact__badge-icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 34px;
  height: 34px;
  border-radius: 50%;
  background: #fce8f3;
  color: var(--franchise-magenta);
  flex-shrink: 0;
}

.franchise-swimpact__badge-icon svg {
  width: 16px;
  height: 16px;
}

.franchise-swimpact__badge-label {
  display: block;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--franchise-muted);
  line-height: 1;
  margin-bottom: 2px;
}

.franchise-swimpact__badge-text {
  display: block;
  font-size: 13px;
  font-weight: 700;
  color: var(--franchise-ink);
  line-height: 1;
}

@media (max-width: 900px) {
  .franchise-swimpact__collage {
    height: 280px;
    margin-bottom: 56px;
  }

  .franchise-swimpact__photo--1 {
    height: 240px;
  }

  .franchise-swimpact__photo--2 {
    height: 140px;
  }

  .franchise-swimpact__photo--3 {
    height: 136px;
  }
}

/* ── Formula: Why It Works ──────────────────────────────────────────── */

.franchise-formula-why {
  background: var(--franchise-cream);
}

.franchise-formula-why__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
  margin-top: 56px;
}

.franchise-formula-why__item {
  position: relative;
  padding-left: 28px;
  padding-top: 64px;
  border-left: 2px solid rgba(50, 153, 205, 0.22);
}

.franchise-formula-why__icon-badge {
  position: absolute;
  top: 0;
  left: -23px;
  width: 44px;
  height: 44px;
  border: 2px solid var(--franchise-blue);
  background: var(--franchise-cream, #fdfaf5);
  border-radius: 50%;
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
}

.franchise-formula-why__number {
  font-family: "Manrope", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--franchise-blue);
  margin-bottom: 10px;
}

.franchise-formula-why__item h3 {
  font-size: 22px;
  color: var(--franchise-blue-dark);
  margin-bottom: 12px;
}

.franchise-formula-why__item p {
  font-size: 15px;
  color: var(--franchise-muted);
  line-height: 1.7;
}

@media (max-width: 860px) {
  .franchise-formula-why__grid {
    grid-template-columns: 1fr;
    gap: 28px;
  }
}

/* ── Concept card: icon variant (formula overview) ─────────────────────── */

.franchise-concept-card--with-icon {
  display: flex;
  flex-direction: column;
}

.franchise-concept-card--with-icon h3 {
  margin-top: 20px;
  font-size: 24px;
}

.franchise-concept-card__icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: rgba(50, 153, 205, 0.12);
  color: var(--franchise-blue);
  flex-shrink: 0;
}

.franchise-concept-card__icon svg {
  width: 24px;
  height: 24px;
}

.franchise-concept-card--with-icon p {
  flex: 1;
}

.franchise-concept-card__link {
  display: inline-flex;
  align-items: center;
  align-self: flex-start;
  gap: 6px;
  margin-top: 20px;
  font-size: 14px;
  font-weight: 700;
  color: var(--franchise-blue);
  text-decoration: none;
  transition: gap 0.2s ease;
}

.franchise-concept-card__link:hover {
  gap: 10px;
  color: var(--franchise-blue-dark);
}

/* ── Formula Programs page ──────────────────────────────────────────────── */

/* Section: Programs Intro */
.franchise-programs-intro .franchise-split--programs-intro {
  grid-template-columns: minmax(0, 1.3fr) minmax(0, 0.7fr);
  align-items: center;
  gap: clamp(28px, 5vw, 60px);
}

.franchise-programs-intro__image {
  border-radius: 24px;
  overflow: hidden;
  aspect-ratio: 4 / 3;
  background: var(--franchise-cream);
}

.franchise-programs-intro__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.franchise-programs-intro__placeholder {
  width: 100%;
  height: 100%;
  background: linear-gradient(135deg, #e8f5fb, var(--franchise-cream-2));
}

.franchise-programs-intro__cards {
  margin-top: clamp(32px, 4vw, 56px);
}

.franchise-programs-intro-card {
  padding: clamp(22px, 3vw, 36px);
  background: var(--franchise-cream);
}

.franchise-programs-intro-card__icon {
  width: 44px;
  height: 44px;
  border-radius: 0.75rem;
  background: rgba(50, 153, 205, 0.12);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1.25rem;
  flex-shrink: 0;
}

.franchise-programs-intro-card h3 {
  font-size: clamp(17px, 1.5vw, 21px);
  font-weight: 700;
  margin: 0 0 10px;
  color: var(--franchise-ink);
}

.franchise-programs-intro-card p {
  font-size: 15px;
  color: var(--franchise-muted);
  line-height: 1.6;
  margin: 0;
}

/* Section: Program line header */
.franchise-programs-list__header {
  display: grid;
  grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr);
  gap: clamp(20px, 4vw, 60px);
  align-items: end;
  margin-bottom: clamp(24px, 3vw, 40px);
}

.franchise-programs-list__header h2 {
  font-size: clamp(38px, 4vw, 60px);
  margin: 16px 0 0;
}

.franchise-programs-list__header p {
  color: var(--franchise-muted);
  font-size: clamp(16px, 1.3vw, 19px);
  line-height: 1.6;
  padding-bottom: 6px;
}

/* Program nav pills */
.franchise-programs-nav {
  position: sticky;
  top: 0;
  z-index: 40;
  background: #fff;
  padding: 12px 0;
  margin-bottom: clamp(28px, 4vw, 48px);
  border-bottom: 1px solid var(--franchise-cream);
}

.franchise-programs-nav__inner {
  display: flex;
  gap: 8px;
  overflow-x: auto;
  scrollbar-width: none;
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 clamp(16px, 4vw, 40px);
}

.franchise-programs-nav__inner::-webkit-scrollbar {
  display: none;
}

.franchise-programs-nav__pill {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 8px 20px;
  border-radius: 100px;
  background: #fff;
  color: var(--franchise-blue);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.08em;
  white-space: nowrap;
  text-decoration: none;
  border: 1.5px solid rgba(50, 153, 205, 0.35);
  transition: background 0.2s, color 0.2s, border-color 0.2s;
}

.franchise-programs-nav__pill-num {
  font-size: 11px;
  font-weight: 600;
  opacity: 0.65;
}

.franchise-programs-nav__pill:hover,
.franchise-programs-nav__pill.is-active {
  background: var(--franchise-blue);
  color: #fff;
  border-color: var(--franchise-blue);
}

.franchise-programs-nav__pill:hover .franchise-programs-nav__pill-num,
.franchise-programs-nav__pill.is-active .franchise-programs-nav__pill-num {
  opacity: 1;
}

/* Alternating program cards */
.franchise-programs-cards {
  display: flex;
  flex-direction: column;
  gap: clamp(32px, 5vw, 56px);
}

.franchise-programs-card {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: 0;
  border-radius: 28px;
  overflow: hidden;
  background: #fff;
  box-shadow: 0 4px 28px rgba(26, 26, 46, 0.08);
  scroll-margin-top: 80px;
}

.franchise-programs-card--even .franchise-programs-card__image {
  order: 2;
}

.franchise-programs-card--even .franchise-programs-card__content {
  order: 1;
}

.franchise-programs-card__content {
  padding: clamp(28px, 4vw, 52px);
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.franchise-programs-card__header {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  margin-bottom: 20px;
}

.franchise-programs-card__icon {
  width: 56px;
  height: 56px;
  flex-shrink: 0;
  border-radius: 1rem;
  background: rgba(50, 153, 205, 0.10);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  border: 1px solid rgba(50, 153, 205, 0.15);
}

.franchise-programs-card__age {
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--franchise-magenta);
  margin-bottom: 4px;
}

.franchise-programs-card__content h3 {
  font-size: clamp(22px, 2.2vw, 32px);
  font-weight: 800;
  margin: 0 0 14px;
  color: var(--franchise-blue-dark);
  line-height: 1.15;
}

.franchise-programs-card__content p {
  color: var(--franchise-muted);
  font-size: 16px;
  line-height: 1.65;
  margin: 0 0 18px;
}

.franchise-programs-card__bullets {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px 20px;
}

.franchise-programs-card__bullets li {
  display: flex;
  align-items: flex-start;
  gap: 9px;
  font-size: 14px;
  color: var(--franchise-ink);
  line-height: 1.45;
}

.franchise-programs-card__bullets li::before {
  content: '';
  display: inline-block;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--franchise-blue), var(--franchise-magenta));
  flex-shrink: 0;
  margin-top: 4px;
}

.franchise-programs-card__image {
  position: relative;
  min-height: 380px;
  background: linear-gradient(135deg, #e8f5fb, var(--franchise-cream-2));
  overflow: hidden;
}

.franchise-programs-card__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  position: absolute;
  inset: 0;
}

.franchise-programs-card__badge {
  position: absolute;
  top: 20px;
  left: 20px;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: rgba(255, 255, 255, 0.95);
  backdrop-filter: blur(8px);
  border-radius: 100px;
  padding: 6px 14px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  box-shadow: 0 2px 12px rgba(26, 26, 46, 0.1);
}

.franchise-programs-card__badge-num {
  color: var(--franchise-blue);
}

.franchise-programs-card__badge-label {
  color: var(--franchise-blue-dark);
  opacity: 0.8;
}

/* Section: Business potential */
.franchise-programs-business {
  background: var(--franchise-cream);
}

.franchise-programs-business__header {
  max-width: 800px;
  margin-bottom: clamp(32px, 4vw, 52px);
}

.franchise-programs-business__header h2 {
  font-size: clamp(38px, 4vw, 60px);
  margin: 16px 0;
}

.franchise-programs-business-card {
  padding: clamp(22px, 3vw, 36px);
  background: #fff;
}

.franchise-programs-business-card__icon {
  width: 44px;
  height: 44px;
  border-radius: 0.75rem;
  background: rgba(50, 153, 205, 0.12);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1.25rem;
  flex-shrink: 0;
}

.franchise-programs-business-card h3 {
  font-size: clamp(16px, 1.4vw, 20px);
  font-weight: 700;
  margin: 0 0 10px;
  color: var(--franchise-blue-dark);
}

.franchise-programs-business-card p {
  font-size: 14px;
  color: var(--franchise-muted);
  line-height: 1.6;
  margin: 0;
}

/* Feature card label (used by method + support CTA cards) */
.franchise-feature-card__label {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--franchise-muted);
  margin-bottom: 10px;
}

.franchise-feature-card__icon {
  width: 48px;
  height: 48px;
  border-radius: 0.75rem;
  background: rgba(50, 153, 205, 0.12);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  flex-shrink: 0;
}

.franchise-feature-card--method .franchise-feature-card__label,
.franchise-feature-card--support .franchise-feature-card__label {
  color: var(--franchise-blue);
}

.franchise-feature-card--method h3 {
  color: var(--franchise-blue-dark);
}

.franchise-btn--blue {
  background: var(--franchise-blue);
  color: #fff;
  padding: 14px 28px;
  box-shadow: 0 10px 25px -10px rgba(50, 153, 205, 0.45);
}

/* Section: Swimpact (programs page variant) */
.franchise-programs-swimpact-section {
  background: linear-gradient(180deg, var(--franchise-cream-2), var(--franchise-cream));
}

.franchise-programs-swimpact__header {
  max-width: 800px;
  margin-bottom: clamp(32px, 4vw, 52px);
}

.franchise-programs-swimpact__header h2 {
  font-size: clamp(38px, 4vw, 60px);
  margin: 16px 0;
}

.franchise-programs-swimpact__timeline {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(28px, 3.5vw, 52px);
}

.franchise-programs-swimpact__block {
  position: relative;
  padding-left: 28px;
  padding-top: 64px;
  border-left: 2px solid rgba(50, 153, 205, 0.22);
}

.franchise-programs-swimpact__block-header {
  position: absolute;
  top: 0;
  left: -23px;
  display: flex;
  align-items: center;
  gap: 12px;
}

.franchise-programs-swimpact__block-icon {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 2px solid var(--franchise-blue);
  color: var(--franchise-blue);
  background: var(--franchise-cream-2, #fdfaf5);
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

.franchise-programs-swimpact__block-num {
  font-size: 12px;
  font-weight: 700;
  color: var(--franchise-muted);
  letter-spacing: 0.08em;
}

.franchise-programs-swimpact__block h3 {
  font-size: clamp(19px, 1.7vw, 24px);
  font-weight: 700;
  margin: 0 0 10px;
  color: var(--franchise-blue-dark);
}

.franchise-programs-swimpact__block p {
  color: var(--franchise-muted);
  line-height: 1.65;
  margin: 0;
  font-size: 15px;
}

/* Responsive: Programs page */
@media (max-width: 1000px) {
  .franchise-programs-list__header {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 900px) {
  .franchise-programs-intro .franchise-split--programs-intro {
    grid-template-columns: 1fr;
  }

  .franchise-programs-card {
    grid-template-columns: 1fr;
    border-radius: 22px;
  }

  .franchise-programs-card--even .franchise-programs-card__image {
    order: -1;
  }

  .franchise-programs-card--even .franchise-programs-card__content {
    order: 0;
  }

  .franchise-programs-card__image {
    min-height: unset;
    aspect-ratio: 16 / 9;
  }

  .franchise-programs-swimpact__timeline {
    grid-template-columns: 1fr;
  }

  .franchise-programs-card__bullets {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 600px) {
  .franchise-programs-nav__pill {
    padding: 6px 14px;
    font-size: 12px;
  }
}

/* ===== Method page sections ===== */

/* SmartSwim section */
.franchise-method-smartswim .franchise-container {
  display: flex;
  flex-direction: column;
  gap: clamp(48px, 6vw, 80px);
  padding-top: clamp(48px, 6vw, 80px);
  padding-bottom: clamp(48px, 6vw, 80px);
}

.franchise-method-smartswim__intro {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(32px, 4vw, 56px);
  align-items: start;
}

.franchise-method-smartswim__video {
  margin-top: calc(1.25rem + 36px);
}

.franchise-method-smartswim__text h2 {
  margin-top: 1.25rem;
  font-size: clamp(32px, 4vw, 60px);
  line-height: 1.05;
}

.franchise-method-smartswim__text p {
  color: var(--franchise-muted);
  font-size: clamp(15px, 1.2vw, 17px);
  line-height: 1.65;
  margin-top: 1rem;
}

.franchise-method-smartswim__video {
  position: relative;
  width: 100%;
  padding-bottom: 56.25%;
  height: 0;
  border-radius: 1.5rem;
  overflow: hidden;
  box-shadow: 0 10px 30px rgba(26, 26, 46, 0.18);
}

.franchise-method-smartswim__video iframe {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
}

.franchise-method-smartswim__video-placeholder {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  background: linear-gradient(135deg, var(--franchise-blue), var(--franchise-blue-dark));
  color: rgba(255, 255, 255, 0.85);
  gap: 12px;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.22em;
}

.franchise-method-smartswim__steps-header {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.5rem;
  margin-bottom: 1.75rem;
}

.franchise-method-smartswim__steps-label {
  display: block;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.2em;
  color: var(--franchise-blue);
  opacity: 0.75;
  margin-bottom: 6px;
}

.franchise-method-smartswim__steps-header h3 {
  font-size: clamp(20px, 2vw, 28px);
  font-weight: 700;
  color: var(--franchise-ink);
  margin: 0;
}

.franchise-method-smartswim__steps-header p {
  color: var(--franchise-muted);
  font-size: 15px;
  line-height: 1.6;
  margin: 0;
}

.franchise-method-smartswim__steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  position: relative;
}

.franchise-method-smartswim__steps::before {
  content: '';
  position: absolute;
  left: 2.5rem;
  right: 2.5rem;
  top: 1.1rem;
  height: 1px;
  background: linear-gradient(to right, transparent, rgba(50, 153, 205, 0.2), transparent);
  pointer-events: none;
}

.franchise-method-smartswim__step {
  background: #fff;
  border-radius: 1rem;
  padding: 1.5rem;
  box-shadow: 0 4px 20px rgba(26, 26, 46, 0.06);
  border: 1px solid rgba(50, 153, 205, 0.08);
  position: relative;
}

.franchise-method-smartswim__step-top {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 1rem;
}

.franchise-method-smartswim__step-num {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: rgba(50, 153, 205, 0.1);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 13px;
  font-weight: 700;
  flex-shrink: 0;
}

.franchise-method-smartswim__step-icon {
  color: rgba(50, 153, 205, 0.45);
}

.franchise-method-smartswim__step h4 {
  font-size: 17px;
  font-weight: 700;
  color: var(--franchise-ink);
  margin: 0 0 6px;
  line-height: 1.2;
}

.franchise-method-smartswim__step p {
  font-size: 14px;
  color: var(--franchise-muted);
  line-height: 1.55;
  margin: 0;
}

.franchise-method-smartswim__benefits {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}

.franchise-method-smartswim__benefit {
  background: #fff;
  border-radius: 1.5rem;
  padding: clamp(28px, 3vw, 40px);
  box-shadow: 0 10px 30px rgba(26, 26, 46, 0.08);
  border: 1px solid rgba(26, 26, 46, 0.05);
}

.franchise-method-smartswim__benefit-header {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 1.5rem;
}

.franchise-method-smartswim__benefit-header h3 {
  font-size: clamp(18px, 1.6vw, 24px);
  font-weight: 700;
  color: var(--franchise-ink);
  margin: 0;
}

.franchise-method-smartswim__benefit-icon {
  width: 48px;
  height: 48px;
  flex-shrink: 0;
  border-radius: 0.875rem;
  background: rgba(233, 30, 99, 0.10);
  color: var(--franchise-magenta);
  display: flex;
  align-items: center;
  justify-content: center;
}

.franchise-method-smartswim__bullets {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.franchise-method-smartswim__bullets li {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  font-size: 15px;
  color: var(--franchise-ink);
  line-height: 1.5;
}

.franchise-method-smartswim__bullets li::before {
  content: '';
  display: inline-block;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--franchise-magenta);
  flex-shrink: 0;
  margin-top: 6px;
}

@media (max-width: 1000px) {
  .franchise-method-smartswim__steps {
    grid-template-columns: 1fr 1fr;
  }
  .franchise-method-smartswim__steps::before { display: none; }
}

@media (max-width: 900px) {
  .franchise-method-smartswim__intro { grid-template-columns: 1fr; }
}

@media (max-width: 700px) {
  .franchise-method-smartswim__benefits { grid-template-columns: 1fr; }
  .franchise-method-smartswim__steps { grid-template-columns: 1fr; }
}

/* Section 1 — How it works */
.franchise-method-how__image {
  margin-top: 3rem;
  border-radius: 1.5rem;
  overflow: hidden;
  aspect-ratio: 16 / 9;
  background: #d4edf8;
}

.franchise-method-how__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.franchise-method-how__placeholder {
  width: 100%;
  height: 100%;
  background: linear-gradient(135deg, #c8e8f8 0%, #b8d8f0 100%);
}

.franchise-method-how__image + .franchise-card-grid {
  margin-top: 3rem;
}

.franchise-method-how-card {
  background: #f0f9fe;
}

/* ── Support: Software ──────────────────────────────────────────────────── */
.franchise-support-software__layout {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
}

.franchise-support-software__text .franchise-chip {
  margin-bottom: 1.25rem;
}

.franchise-support-software__text h2 {
  font-size: clamp(28px, 3.5vw, 48px);
  margin-bottom: 1.25rem;
}

.franchise-support-software__image {
  border-radius: 1.5rem;
  overflow: hidden;
  background: rgba(50, 153, 205, 0.06);
  border: 1px solid rgba(50, 153, 205, 0.12);
  aspect-ratio: 4 / 3;
}

.franchise-support-software__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.franchise-support-software__placeholder {
  width: 100%;
  height: 100%;
  background: linear-gradient(135deg, #d4edf8 0%, #c0dfef 100%);
}

@media (max-width: 900px) {
  .franchise-support-software__layout {
    grid-template-columns: 1fr;
  }
}

/* ── Support: Software feature cards ────────────────────────────────────── */
.franchise-support-software__features {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  margin-top: 3rem;
}

.franchise-support-software__feature {
  background: #fff;
  border-radius: 1.25rem;
  padding: 1.75rem;
  box-shadow: 0 2px 16px rgba(26, 26, 46, 0.05);
  border: 1px solid rgba(26, 26, 46, 0.05);
}

.franchise-support-software__feature-icon {
  width: 40px;
  height: 40px;
  border-radius: 0.75rem;
  background: rgba(50, 153, 205, 0.10);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1rem;
}

.franchise-support-software__feature h3 {
  font-size: 16px;
  font-weight: 700;
  color: var(--franchise-ink);
  margin: 0 0 0.5rem;
}

.franchise-support-software__feature p {
  font-size: 14px;
  color: var(--franchise-muted);
  line-height: 1.6;
  margin: 0;
}

/* ── Support: Software CTA block ─────────────────────────────────────────── */
.franchise-support-software__cta {
  margin-top: 2rem;
}

.franchise-support-software__cta-inner {
  background: linear-gradient(135deg, #3299cd 0%, #1e7bb5 100%);
  border-radius: 1.5rem;
  padding: clamp(1.75rem, 3vw, 2.5rem) clamp(1.75rem, 3vw, 3rem);
  color: #fff;
}

.franchise-support-software__cta-inner .franchise-chip {
  background: rgba(255,255,255,0.12);
  color: rgba(255,255,255,0.9);
  border-color: rgba(255,255,255,0.15);
  margin-bottom: 1.25rem;
}

.franchise-support-software__cta-content {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
}

.franchise-support-software__cta-content h3 {
  font-size: clamp(18px, 2vw, 24px);
  font-weight: 700;
  color: #063b5c;
  margin: 0 0 0.5rem;
}

.franchise-support-software__cta-content p {
  font-size: 15px;
  color: rgba(255,255,255,1);
  line-height: 1.6;
  margin: 0;
}

.franchise-support-software__cta-content .franchise-btn--primary {
  flex-shrink: 0;
}

.franchise-support-software__placeholder {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 12px;
  width: 100%;
  height: 100%;
  background: linear-gradient(135deg, #d4edf8 0%, #e8f4fb 50%, #f0d8e8 100%);
}

.franchise-support-software__placeholder span {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(50, 153, 205, 0.6);
}

@media (max-width: 900px) {
  .franchise-support-software__features {
    grid-template-columns: repeat(2, 1fr);
  }
  .franchise-support-software__cta-content {
    flex-direction: column;
    align-items: flex-start;
  }
}

@media (max-width: 600px) {
  .franchise-support-software__features {
    grid-template-columns: 1fr;
  }
}

/* ── Support: Before launch (4-col numbered cards) ───────────────────────── */
.franchise-support-before-cards {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  margin-top: 3rem;
}

.franchise-support-before-card {
  background: #fff;
  border-radius: 1.25rem;
  padding: 1.5rem;
  box-shadow: 0 2px 16px rgba(26, 26, 46, 0.05);
  border: 1px solid rgba(26, 26, 46, 0.05);
}

.franchise-support-before-card__top {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 1.25rem;
}

.franchise-support-before-card__num {
  font-size: 13px;
  font-weight: 700;
  color: var(--franchise-blue);
  line-height: 1;
}

.franchise-support-before-card__icon {
  width: 32px;
  height: 32px;
  border-radius: 0.5rem;
  background: rgba(50, 153, 205, 0.10);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
}

.franchise-support-before-card h3 {
  font-size: 15px;
  font-weight: 700;
  color: var(--franchise-ink);
  margin: 0 0 0.5rem;
}

.franchise-support-before-card p {
  font-size: 14px;
  color: var(--franchise-muted);
  line-height: 1.6;
  margin: 0;
}

@media (max-width: 900px) {
  .franchise-support-before-cards { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 560px) {
  .franchise-support-before-cards { grid-template-columns: 1fr; }
}

/* ── Support: After opening (5/7 split + 2×2 cards) ─────────────────────── */
.franchise-support-after__layout {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
}

.franchise-support-after__text .franchise-chip {
  margin-bottom: 1.25rem;
}

.franchise-support-after__text h2 {
  font-size: clamp(28px, 3.5vw, 44px);
  margin-bottom: 1.25rem;
}

.franchise-support-after__cards {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
}

.franchise-support-after-card {
  background: #fff;
  border-radius: 1.25rem;
  padding: 1.5rem;
  box-shadow: 0 2px 16px rgba(26, 26, 46, 0.05);
  border: 1px solid rgba(26, 26, 46, 0.05);
}

.franchise-support-after-card__icon {
  width: 40px;
  height: 40px;
  border-radius: 0.75rem;
  background: rgba(233, 30, 99, 0.10);
  color: var(--franchise-magenta);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1rem;
}

.franchise-support-after-card h3 {
  font-size: 15px;
  font-weight: 700;
  color: var(--franchise-ink);
  margin: 0 0 0.5rem;
}

.franchise-support-after-card p {
  font-size: 14px;
  color: var(--franchise-blue);
  line-height: 1.6;
  margin: 0;
}

@media (max-width: 900px) {
  .franchise-support-after__layout { grid-template-columns: 1fr; }
}

@media (max-width: 560px) {
  .franchise-support-after__cards { grid-template-columns: 1fr; }
}

/* ── Support: Together ───────────────────────────────────────────────────── */
.franchise-support-together__layout {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(2.5rem, 6vw, 6rem);
  align-items: center;
}

/* ── Collage ── */
.franchise-support-together__collage {
  position: relative;
  height: 480px;
}

.franchise-support-together__photo {
  position: absolute;
  border-radius: 20px;
  overflow: hidden;
  box-shadow: 0 12px 36px rgba(26, 26, 46, 0.13);
  transition: transform 0.35s ease, box-shadow 0.35s ease;
}

.franchise-support-together__photo img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.franchise-support-together__photo--main {
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%);
  width: 75%;
  height: 370px;
  z-index: 2;
}

.franchise-support-together__photo--tl {
  left: -8px;
  top: 0;
  width: 44%;
  height: 155px;
  transform: rotate(-6deg);
  z-index: 3;
  outline: 4px solid #fdf6ec;
}

.franchise-support-together__photo--br {
  right: -8px;
  bottom: 0;
  width: 50%;
  height: 165px;
  transform: rotate(3deg);
  z-index: 3;
  outline: 4px solid #fdf6ec;
}

.franchise-support-together__photo:hover {
  transform: rotate(0deg) scale(1.03);
  box-shadow: 0 20px 52px rgba(26, 26, 46, 0.18);
  z-index: 10;
}

.franchise-support-together__photo--main:hover {
  transform: translate(-50%, -50%) scale(1.03);
}

.franchise-support-together__placeholder {
  width: 100%;
  height: 100%;
  background: linear-gradient(135deg, rgba(50, 153, 205, 0.07) 0%, rgba(233, 30, 99, 0.05) 100%);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 8px;
}

.franchise-support-together__placeholder span {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--franchise-muted);
}

/* Floating quote chip */
.franchise-support-together__quote {
  position: absolute;
  right: -16px;
  top: 50%;
  transform: translateY(-50%) translateX(40%);
  max-width: 230px;
  display: flex;
  align-items: flex-start;
  gap: 10px;
  background: rgba(255, 255, 255, 0.96);
  backdrop-filter: blur(8px);
  border-radius: 16px;
  padding: 16px 18px;
  box-shadow: 0 8px 28px rgba(26, 26, 46, 0.12), 0 1px 4px rgba(26, 26, 46, 0.06);
  z-index: 10;
}

.franchise-support-together__quote svg {
  flex-shrink: 0;
  margin-top: 2px;
  color: var(--franchise-magenta);
}

.franchise-support-together__quote p {
  font-size: 13px;
  line-height: 1.6;
  color: rgba(26, 26, 46, 0.75);
  margin: 0;
}

/* ── Content (right) ── */
.franchise-support-together__content .franchise-chip {
  margin-bottom: 1.25rem;
}

.franchise-support-together__content h2 {
  font-size: clamp(28px, 3.5vw, 48px);
  margin-bottom: 1rem;
}

.franchise-support-together__content > p {
  font-size: 16px;
  color: var(--franchise-muted);
  line-height: 1.7;
  max-width: 44ch;
  margin-bottom: 0;
}

/* Numbered list */
.franchise-support-together__list {
  list-style: none;
  padding: 0;
  margin: 2rem 0 0;
  border-top: 1px solid rgba(50, 153, 205, 0.12);
}

.franchise-support-together__list-item {
  display: grid;
  grid-template-columns: 3rem 1fr;
  gap: 1.25rem;
  padding: 1.25rem 0;
  align-items: baseline;
  border-bottom: 1px solid rgba(50, 153, 205, 0.12);
  cursor: default;
}

.franchise-support-together__list-item:hover .franchise-support-together__num {
  color: var(--franchise-magenta);
}

.franchise-support-together__num {
  font-family: 'Nunito', sans-serif;
  font-size: 2rem;
  font-weight: 700;
  line-height: 1;
  color: rgba(50, 153, 205, 0.35);
  transition: color 0.2s ease;
  font-variant-numeric: tabular-nums;
}

.franchise-support-together__list-item h3 {
  font-family: 'Nunito', sans-serif;
  font-size: 18px;
  font-weight: 700;
  color: var(--franchise-ink);
  margin: 0 0 0.3rem;
  line-height: 1.3;
}

.franchise-support-together__list-item p {
  font-size: 15px;
  color: var(--franchise-muted);
  line-height: 1.65;
  margin: 0;
}

/* Stats strip */
.franchise-support-together__stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 1.75rem;
  background: rgba(255, 255, 255, 0.72);
  backdrop-filter: blur(6px);
  border-radius: 16px;
  padding: 1.25rem 1.5rem;
  box-shadow: 0 2px 12px rgba(26, 26, 46, 0.06);
  border: 1px solid rgba(50, 153, 205, 0.08);
}

.franchise-support-together__stat {
  padding: 0 1.25rem;
}

.franchise-support-together__stat:first-child {
  padding-left: 0;
}

.franchise-support-together__stat + .franchise-support-together__stat {
  border-left: 1px solid rgba(50, 153, 205, 0.12);
}

.franchise-support-together__stat-value {
  font-family: 'Nunito', sans-serif;
  font-size: clamp(24px, 3vw, 36px);
  font-weight: 800;
  color: var(--franchise-blue);
  line-height: 1;
}

.franchise-support-together__stat--pink .franchise-support-together__stat-value {
  color: var(--franchise-magenta);
}

.franchise-support-together__stat-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--franchise-muted);
  margin-top: 5px;
}

@media (max-width: 1100px) {
  .franchise-support-together__quote {
    display: none;
  }
}

@media (max-width: 900px) {
  .franchise-support-together__layout {
    grid-template-columns: 1fr;
  }
  .franchise-support-together__collage {
    height: 300px;
  }
  .franchise-support-together__photo--main {
    height: 240px;
  }
  .franchise-support-together__photo--tl {
    height: 110px;
  }
  .franchise-support-together__photo--br {
    height: 118px;
  }
}

/* ── Investment: Overview ────────────────────────────────────────────────── */
.franchise-investment-overview__cards {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.5rem;
  margin-top: 3rem;
}

.franchise-investment-overview__card {
  background: #fff;
  border-radius: 1.5rem;
  padding: clamp(1.5rem, 2.5vw, 2rem);
  box-shadow: 0 4px 24px rgba(26, 26, 46, 0.07);
  border: 1px solid rgba(26, 26, 46, 0.06);
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}

.franchise-investment-overview__icon {
  width: 40px;
  height: 40px;
  border-radius: 0.75rem;
  background: rgba(50, 153, 205, 0.10);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 0.5rem;
}

.franchise-investment-overview__label {
  font-size: 13px;
  font-weight: 600;
  color: var(--franchise-blue);
  font-family: 'Nunito', sans-serif;
}

.franchise-investment-overview__amount {
  font-size: clamp(22px, 2.2vw, 30px);
  font-weight: 800;
  color: var(--franchise-ink);
  line-height: 1.1;
  font-family: 'Nunito', sans-serif;
}

.franchise-investment-overview__note {
  font-size: 13px;
  color: var(--franchise-muted);
  line-height: 1.55;
  margin: 0;
}

@media (max-width: 1000px) {
  .franchise-investment-overview__cards { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 600px) {
  .franchise-investment-overview__cards { grid-template-columns: 1fr; }
}

/* ── Investment: Value ───────────────────────────────────────────────────── */
.franchise-investment-value__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 3rem;
}

@media (max-width: 900px) {
  .franchise-investment-value__grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 600px) {
  .franchise-investment-value__grid { grid-template-columns: 1fr; }
}

/* ── Investment: Requirements cards ─────────────────────────────────────── */
.franchise-investment-req-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 3rem;
}

.franchise-investment-req-card {
  background: #fff;
  border-radius: 1.25rem;
  padding: clamp(1.5rem, 2.5vw, 2rem);
  box-shadow: 0 2px 16px rgba(26, 26, 46, 0.05);
  border: 1px solid rgba(26, 26, 46, 0.05);
}

.franchise-investment-req-card__icon {
  width: 40px;
  height: 40px;
  border-radius: 0.75rem;
  background: rgba(50, 153, 205, 0.10);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1.25rem;
}

.franchise-investment-req-card h3 {
  font-size: 16px;
  font-weight: 700;
  font-family: 'Nunito', sans-serif;
  color: var(--franchise-ink);
  margin: 0 0 0.5rem;
}

.franchise-investment-req-card p {
  font-size: 14px;
  color: var(--franchise-blue);
  line-height: 1.6;
  margin: 0;
}

@media (max-width: 768px) {
  .franchise-investment-req-cards { grid-template-columns: 1fr; }
}

.franchise-method-how-card__icon {
  width: 44px;
  height: 44px;
  border-radius: 0.75rem;
  background: rgba(50, 153, 205, 0.12);
  color: var(--franchise-blue);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1.25rem;
  flex-shrink: 0;
}

.franchise-method-how-card h3 {
  font-size: 17px;
}

/* Section 2 — Three pillars */
/* ── Three Pillars tabbed switcher ──────────────────────────────────────── */

.franchise-pillars-switcher {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(40px, 5vw, 80px);
  align-items: start;
}

.franchise-pillars-switcher__left {
  position: sticky;
  top: 120px;
}

.franchise-pillars-switcher__left h2 {
  font-size: clamp(38px, 4vw, 60px);
  margin: 16px 0 0;
}

.franchise-pillars-switcher__left > p {
  margin: 16px 0 0;
  color: var(--franchise-muted);
  font-size: clamp(16px, 1.3vw, 18px);
  line-height: 1.65;
}

.franchise-pillars-switcher__tabs {
  margin-top: 28px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.franchise-pillars-tab {
  width: 100%;
  text-align: left;
  display: flex;
  align-items: center;
  gap: 20px;
  padding: 18px 20px;
  border-radius: 16px;
  border: 0;
  background: transparent;
  cursor: pointer;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  transition: background 0.2s ease, box-shadow 0.2s ease;
}

.franchise-pillars-tab:hover {
  background: rgba(255, 255, 255, 0.6);
}

.franchise-pillars-tab--active {
  background: #fff;
  box-shadow: 0 4px 24px rgba(11, 95, 166, 0.1);
  outline: 1px solid rgba(11, 95, 166, 0.1);
}

.franchise-pillars-tab__num {
  font-size: 22px;
  font-weight: 800;
  width: 40px;
  flex-shrink: 0;
  color: rgba(11, 95, 166, 0.25);
  transition: color 0.2s ease;
  line-height: 1;
}

.franchise-pillars-tab--active .franchise-pillars-tab__num {
  color: var(--franchise-blue);
}

.franchise-pillars-tab__title {
  font-size: 16px;
  font-weight: 700;
  color: rgba(11, 95, 166, 0.55);
  transition: color 0.2s ease;
  line-height: 1.3;
}

.franchise-pillars-tab--active .franchise-pillars-tab__title {
  color: var(--franchise-ink);
}

.franchise-pillars-tab__arrow {
  margin-left: auto;
  color: var(--franchise-magenta);
  opacity: 0;
  transform: translateX(-6px);
  transition: opacity 0.2s ease, transform 0.2s ease;
  display: flex;
  align-items: center;
  flex-shrink: 0;
}

.franchise-pillars-tab--active .franchise-pillars-tab__arrow {
  opacity: 1;
  transform: translateX(0);
}

/* Content card */
.franchise-pillars-card {
  background: #fff;
  border-radius: 40px;
  padding: clamp(36px, 5vw, 56px);
  box-shadow: 0 18px 48px rgba(11, 95, 166, 0.1);
  outline: 1px solid rgba(11, 95, 166, 0.05);
  opacity: 0;
  transform: translateY(10px);
  transition: opacity 0.3s ease, transform 0.3s ease;
}

.franchise-pillars-card--visible {
  opacity: 1;
  transform: translateY(0);
}

.franchise-pillars-card__header {
  display: flex;
  align-items: baseline;
  gap: 12px;
  margin-bottom: 16px;
}

.franchise-pillars-card__num {
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 52px;
  font-weight: 800;
  color: var(--franchise-blue);
  line-height: 1;
}

.franchise-pillars-card__label {
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.2em;
  color: rgba(11, 95, 166, 0.55);
}

.franchise-pillars-card h3 {
  font-size: clamp(22px, 2.5vw, 34px);
  font-weight: 800;
  margin: 0 0 18px;
  color: var(--franchise-ink);
}

.franchise-pillars-card p.js-pillar-body {
  font-size: 17px;
  color: var(--franchise-muted);
  line-height: 1.7;
  margin: 0;
}

.franchise-pillars-card__divider {
  height: 1px;
  background: rgba(11, 95, 166, 0.1);
  margin: 28px 0;
}

.franchise-pillars-card__practice-label {
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.2em;
  color: rgba(11, 95, 166, 0.55);
  margin: 0 0 16px;
}

.franchise-pillars-card__points {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px 32px;
}

.franchise-pillars-card__points li {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  font-size: 15px;
  color: var(--franchise-ink);
  line-height: 1.5;
}

.franchise-pillars-card__points li::before {
  content: '';
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--franchise-magenta);
  flex-shrink: 0;
  margin-top: 5px;
}

/* Section 3 — Inside the lesson */
.franchise-method-lesson__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 3.5rem;
}

.franchise-method-lesson-card {
  border: 1px solid rgba(26, 26, 46, 0.1);
  border-radius: 1.5rem;
  padding: 1.75rem;
  transition: background 0.2s;
}

.franchise-method-lesson-card__icon {
  width: 44px;
  height: 44px;
  border-radius: 0.75rem;
  background: rgba(233, 30, 99, 0.10);
  color: var(--franchise-magenta);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1.25rem;
  flex-shrink: 0;
}

.franchise-method-lesson-card:hover {
  background: rgba(240, 249, 254, 0.6);
}

.franchise-method-lesson-card h3 {
  font-size: 1.125rem;
  font-weight: 800;
  margin-bottom: 0.625rem;
}

.franchise-method-lesson-card p {
  font-size: 0.9375rem;
  color: var(--franchise-muted);
}

/* Section 4 — Why it works */
.franchise-method-why__layout {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: 3rem;
  align-items: center;
}

.franchise-method-why__text h2 {
  margin-top: 1.25rem;
}

.franchise-method-why__text p {
  color: var(--franchise-muted);
  margin-top: 1rem;
}

.franchise-method-why__cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.franchise-method-why-card {
  background: #ffffff;
  border-radius: 1.5rem;
  padding: 1.5rem;
  box-shadow: 0 4px 24px rgba(0, 0, 0, 0.06);
}

.franchise-method-why-card h3 {
  font-size: 1rem;
  font-weight: 800;
  margin-bottom: 0.5rem;
}

.franchise-method-why-card p {
  font-size: 0.875rem;
  color: var(--franchise-muted);
}

/* Section 5 — For franchise partners */
.franchise-method-partners-card {
  background: #f0f9fe;
}

/* Section 6 — Connected to the formula */
.franchise-method-formula__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 3.5rem;
}

.franchise-method-formula-card {
  background: #ffffff;
  border-radius: 1.5rem;
  padding: 2rem;
  box-shadow: 0 4px 24px rgba(0, 0, 0, 0.06);
  display: flex;
  flex-direction: column;
  transition: transform 0.2s;
}

.franchise-method-formula-card:hover {
  transform: translateY(-3px);
}

.franchise-method-formula-card h3 {
  font-size: 1.25rem;
  font-weight: 800;
  margin-bottom: 0.75rem;
}

.franchise-method-formula-card > p {
  color: var(--franchise-muted);
  flex: 1;
  margin-bottom: 1.5rem;
}

/* Method page responsive */
@media (max-width: 1000px) {
  .franchise-pillars-switcher {
    grid-template-columns: 1fr;
  }
  .franchise-pillars-switcher__left {
    position: static;
  }
  .franchise-pillars-card__points {
    grid-template-columns: 1fr;
  }

  .franchise-method-lesson__grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .franchise-method-formula__grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 900px) {
  .franchise-method-why__layout {
    grid-template-columns: 1fr;
  }

  .franchise-method-why__cards {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 600px) {
  .franchise-method-lesson__grid {
    grid-template-columns: 1fr;
  }
}

/* ── What You Get ───────────────────────────────────────────────────── */

.franchise-what-you-get {
  background: var(--franchise-cream-2);
  overflow: hidden;
}

.franchise-wyg__blob {
  position: absolute;
  border-radius: 50%;
  pointer-events: none;
}

.franchise-wyg__blob--1 {
  top: -100px;
  right: -80px;
  width: 360px;
  height: 360px;
  background: rgba(232, 48, 138, 0.07);
  filter: blur(80px);
}

.franchise-wyg__blob--2 {
  bottom: 0;
  left: -60px;
  width: 300px;
  height: 300px;
  background: rgba(50, 153, 205, 0.07);
  filter: blur(80px);
}

.franchise-wyg__header {
  display: grid;
  grid-template-columns: 7fr 5fr;
  gap: 40px;
  align-items: end;
  margin-bottom: 56px;
}

.franchise-wyg__title {
  margin: 16px 0 0;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(2rem, 4.2vw, 4rem);
  font-weight: 800;
  line-height: 1.05;
  color: var(--franchise-ink);
}

.franchise-wyg__header-right p {
  font-size: 18px;
  line-height: 1.65;
  color: var(--franchise-muted);
  margin: 0;
}

.franchise-wyg__body {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: 20px;
  align-items: start;
}

/* Featured card */
.franchise-wyg__featured {
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  background: #fff;
  border: 1px solid rgba(11, 95, 166, 0.1);
  border-radius: 24px;
  padding: 40px;
  box-shadow: 0 4px 20px -8px rgba(26, 26, 46, 0.08);
}

.franchise-wyg__featured-blob {
  position: absolute;
  top: -60px;
  right: -60px;
  width: 220px;
  height: 220px;
  border-radius: 50%;
  background: rgba(232, 48, 138, 0.08);
  filter: blur(40px);
  pointer-events: none;
}

.franchise-wyg__featured-icon {
  position: relative;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 56px;
  height: 56px;
  background: var(--franchise-magenta);
  border-radius: 16px;
  color: #fff;
}

.franchise-wyg__featured-label {
  position: relative;
  margin-top: 28px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--franchise-magenta);
}

.franchise-wyg__featured h3 {
  position: relative;
  margin: 8px 0 0;
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: clamp(1.6rem, 2.2vw, 2.2rem);
  font-weight: 800;
  color: var(--franchise-blue-dark);
  line-height: 1.15;
}

.franchise-wyg__featured > p {
  position: relative;
  margin: 16px 0 0;
  font-size: 16px;
  line-height: 1.65;
  color: rgba(26, 26, 46, 0.75);
}

.franchise-wyg__bullets {
  position: relative;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.franchise-wyg__bullets li {
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 14px;
  color: rgba(26, 26, 46, 0.85);
}

.franchise-wyg__bullets li::before {
  content: "";
  display: block;
  flex-shrink: 0;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--franchise-magenta);
}

.franchise-wyg__featured-footer {
  position: relative;
  margin-top: auto;
  padding-top: 32px;
}

.franchise-wyg__featured-link {
  display: inline-flex !important;
  align-items: center;
  gap: 6px;
  font-size: 14px !important;
  font-weight: 700;
  color: var(--franchise-blue) !important;
  text-decoration: none;
  transition: gap 0.2s ease;
  transform: none !important;
}

.franchise-wyg__featured-link:hover {
  gap: 10px;
  color: var(--franchise-blue-dark) !important;
  transform: none !important;
}

.franchise-wyg__featured-link::after {
  content: "→";
  font-size: 16px;
}

/* Supporting items */
.franchise-wyg__items {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  align-items: start;
}

.franchise-wyg__item {
  display: flex;
  flex-direction: column;
  background: #fff;
  border: 1px solid rgba(11, 95, 166, 0.08);
  border-left: 3px solid rgba(11, 95, 166, 0.12);
  border-radius: 16px;
  padding: 22px;
  cursor: pointer;
  transition: box-shadow 0.2s ease, transform 0.2s ease, background 0.2s ease, border-left-color 0.2s ease;
}

.franchise-wyg__item:hover {
  box-shadow: 0 10px 28px -10px rgba(11, 95, 166, 0.16);
  transform: translateY(-2px);
}

.franchise-wyg__item--active,
.franchise-wyg__item--active:hover {
  border-left-color: var(--franchise-blue);
  background: #f0f9fe;
  box-shadow: 0 8px 24px -8px rgba(50, 153, 205, 0.18);
  transform: none;
}

.franchise-wyg__item-header {
  display: flex;
  gap: 16px;
  align-items: flex-start;
}

.franchise-wyg__item-icon {
  flex-shrink: 0;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border-radius: 12px;
  background: #e8f5fb;
  color: var(--franchise-blue);
  box-shadow: 0 0 0 1px rgba(50, 153, 205, 0.1);
}

.franchise-wyg__item h3 {
  font-family: "Nunito", "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 16px;
  font-weight: 800;
  color: var(--franchise-blue-dark);
  line-height: 1.25;
  margin: 0 0 5px;
}

.franchise-wyg__item p {
  font-size: 13px;
  color: rgba(26, 26, 46, 0.7);
  line-height: 1.6;
  margin: 0;
}

.franchise-wyg__item-bullets {
  display: none;
  flex-direction: column;
  gap: 6px;
  margin: 12px 0 0;
  padding-left: 60px;
  list-style: none;
}

.franchise-wyg__item--active .franchise-wyg__item-bullets {
  display: flex;
}

.franchise-wyg__item-bullets li {
  font-size: 13px;
  font-weight: 600;
  color: var(--franchise-blue-dark);
  line-height: 1.5;
  padding-left: 14px;
  position: relative;
}

.franchise-wyg__item-bullets li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 6px;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--franchise-blue);
}

/* Footer row */
.franchise-wyg__footer {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  margin-top: 48px;
}

.franchise-wyg__footer > p {
  font-size: 14px;
  color: rgba(26, 26, 46, 0.65);
  max-width: 480px;
  margin: 0;
}

@media (max-width: 960px) {
  .franchise-wyg__header {
    grid-template-columns: 1fr;
  }

  .franchise-wyg__body {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 600px) {
  .franchise-wyg__items {
    grid-template-columns: 1fr;
  }

  .franchise-wyg__footer {
    flex-direction: column;
    align-items: flex-start;
  }
}

/* ── Process: Journey ────────────────────────────────────────────────────── */
.franchise-process-journey__steps {
  list-style: none;
  padding: 0;
  margin: 2.5rem 0 0;
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.franchise-process-journey__step {
  display: grid;
  grid-template-columns: 5rem 1fr;
  gap: 1.75rem;
  background: #fff;
  border-radius: 1.25rem;
  padding: clamp(1.5rem, 2.5vw, 1.75rem) clamp(1.5rem, 2.5vw, 2rem);
  box-shadow: 0 2px 16px rgba(26, 26, 46, 0.07);
  align-items: start;
}

.franchise-process-journey__left {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.75rem;
}

.franchise-process-journey__num {
  font-family: 'Nunito', sans-serif;
  font-size: 3rem;
  font-weight: 800;
  color: var(--franchise-magenta);
  line-height: 1;
  font-variant-numeric: tabular-nums;
}

.franchise-process-journey__icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: rgba(233, 30, 99, 0.08);
  color: var(--franchise-magenta);
}

.franchise-process-journey__content h3 {
  font-family: 'Nunito', sans-serif;
  font-size: 20px;
  font-weight: 700;
  color: var(--franchise-blue);
  margin: 0 0 0.5rem;
}

.franchise-process-journey__content > p {
  font-size: 15px;
  color: var(--franchise-muted);
  line-height: 1.7;
  margin: 0;
}

.franchise-process-journey__outcome {
  border-left: 2px solid rgba(50, 153, 205, 0.35);
  padding-left: 1rem;
  margin-top: 1rem;
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  align-items: baseline;
}

.franchise-process-journey__outcome-label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--franchise-blue);
  white-space: nowrap;
  flex-shrink: 0;
}

.franchise-process-journey__outcome em {
  font-size: 14px;
  color: var(--franchise-muted);
  font-style: italic;
  line-height: 1.6;
}

@media (max-width: 600px) {
  .franchise-process-journey__step {
    grid-template-columns: 1fr;
  }
  .franchise-process-journey__left {
    flex-direction: row;
    align-items: center;
  }
}

/* ── Process: Feasibility ────────────────────────────────────────────────── */
.franchise-process-feasibility__cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 2.5rem;
}

.franchise-process-feasibility__card {
  background: #fff;
  border-radius: 1.25rem;
  padding: 1.75rem;
  box-shadow: 0 2px 16px rgba(26, 26, 46, 0.07);
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}

.franchise-process-feasibility__card:hover {
  transform: translateY(-3px);
  box-shadow: 0 8px 28px rgba(26, 26, 46, 0.11);
}

.franchise-process-feasibility__icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 48px;
  height: 48px;
  border-radius: 50%;
  background: rgba(50, 153, 205, 0.08);
  color: var(--franchise-blue);
  margin-bottom: 1.25rem;
}

.franchise-process-feasibility__card h3 {
  font-family: 'Nunito', sans-serif;
  font-size: 17px;
  font-weight: 700;
  color: var(--franchise-blue);
  margin: 0 0 0.5rem;
}

.franchise-process-feasibility__card p {
  font-size: 15px;
  color: var(--franchise-muted);
  line-height: 1.7;
  margin: 0;
}

.franchise-process-feasibility__footer {
  text-align: center;
  margin-top: 2.5rem;
}

@media (max-width: 768px) {
  .franchise-process-feasibility__cards {
    grid-template-columns: 1fr;
  }
}

/* ── Process: Transparency ───────────────────────────────────────────────── */
.franchise-process-transparency__layout {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(2.5rem, 6vw, 6rem);
  align-items: start;
}

.franchise-process-transparency__left .franchise-chip {
  margin-bottom: 1.25rem;
}

.franchise-process-transparency__left h2 {
  font-size: clamp(28px, 3.5vw, 48px);
  margin-bottom: 1.25rem;
}

.franchise-process-transparency__left > p {
  font-size: 16px;
  color: var(--franchise-muted);
  line-height: 1.7;
  margin-bottom: 2rem;
}

.franchise-process-transparency__quote {
  background: linear-gradient(135deg, #063b5c 0%, #1e7bb5 100%);
  border-radius: 1.25rem;
  padding: 2rem;
}

.franchise-process-transparency__quote-mark {
  display: block;
  font-size: 3rem;
  line-height: 0.8;
  color: rgba(255, 255, 255, 0.35);
  font-family: 'Nunito', sans-serif;
  margin-bottom: 0.75rem;
}

.franchise-process-transparency__quote p {
  font-size: 18px;
  font-weight: 700;
  color: #fff;
  line-height: 1.5;
  margin: 0;
}

.franchise-process-transparency__list {
  list-style: none;
  padding: 0;
  margin: 0;
  border-top: 1px solid rgba(50, 153, 205, 0.1);
}

.franchise-process-transparency__item {
  display: grid;
  grid-template-columns: 3.5rem 1fr;
  gap: 1.5rem;
  padding: 1.5rem 0;
  border-bottom: 1px solid rgba(50, 153, 205, 0.1);
  align-items: start;
}

.franchise-process-transparency__num {
  font-family: 'Nunito', sans-serif;
  font-size: 2.25rem;
  font-weight: 800;
  color: var(--franchise-magenta);
  line-height: 1;
  font-variant-numeric: tabular-nums;
}

.franchise-process-transparency__item h3 {
  font-family: 'Nunito', sans-serif;
  font-size: 18px;
  font-weight: 700;
  color: var(--franchise-blue);
  margin: 0 0 0.4rem;
}

.franchise-process-transparency__item p {
  font-size: 15px;
  color: var(--franchise-muted);
  line-height: 1.7;
  margin: 0;
}

@media (max-width: 900px) {
  .franchise-process-transparency__layout {
    grid-template-columns: 1fr;
  }
}

/* ── Process: Link cards ─────────────────────────────────────────────────── */
.franchise-process-links__cards {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  margin-top: 2.5rem;
}

.franchise-process-links__card {
  display: flex;
  flex-direction: column;
  background: #fff;
  border-radius: 1.25rem;
  padding: 1.75rem;
  box-shadow: 0 2px 16px rgba(26, 26, 46, 0.07);
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}

.franchise-process-links__card:hover {
  transform: translateY(-3px);
  box-shadow: 0 8px 28px rgba(26, 26, 46, 0.11);
}

.franchise-process-links__icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 48px;
  height: 48px;
  border-radius: 50%;
  background: rgba(233, 30, 99, 0.08);
  color: var(--franchise-magenta);
  margin-bottom: 1.25rem;
}

.franchise-process-links__card h3 {
  font-family: 'Nunito', sans-serif;
  font-size: 17px;
  font-weight: 700;
  color: var(--franchise-blue);
  margin: 0 0 0.5rem;
}

.franchise-process-links__card p {
  font-size: 14px;
  color: var(--franchise-muted);
  line-height: 1.65;
  margin: 0 0 1.25rem;
  flex: 1;
}

.franchise-process-links__link {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
  font-size: 14px;
  font-weight: 600;
  color: var(--franchise-magenta);
  text-decoration: none;
  margin-top: auto;
}

.franchise-process-links__link:hover {
  text-decoration: underline;
}

@media (max-width: 900px) {
  .franchise-process-links__cards {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 480px) {
  .franchise-process-links__cards {
    grid-template-columns: 1fr;
  }
}