Questions before you dive in?

Ezzy’s is more than a swim school. It is a complete franchise formula built around a proven method, strong programs, clear systems and a shared mission: creating Swimpact. As a franchise partner, you build your own local swim school while benefiting from an established brand, practical support and a method that has been developed through years of experience.

Swimpact is the lifelong impact we create through water. It is about safety, joy and development. Children gain confidence and swimming skills, parents experience trust and connection, and swimmers of all ages discover how water can help them move, grow and feel good.

Ezzy’s has its roots in a family swim school that started in 1993. In 1998, the company developed its own deep-water method, which has since grown into the EasySwim method used across multiple locations. The formula has continued to develop from a local family business into a professional swim school concept.

Yes. Ezzy’s is designed as a full-service franchise formula. That means you run your own business, but you do not have to build everything from scratch. The formula includes method, programs, brand, systems, training, support, marketing guidance and quality standards.

No, swim school experience is not always required. Experience in swimming, sports, education, childcare or working with people can be valuable, but the right motivation, entrepreneurial mindset and willingness to learn are just as important. Ezzy’s provides training and onboarding to help you work according to the formula.

Ezzy’s fits people who want to build a meaningful business in an active, people-focused environment. You should enjoy working with children, families and teams, and you should be motivated to combine entrepreneurship with impact.

Yes. Ezzy’s can be a good fit for duo entrepreneurs, couples or business partners who want to build a location together. What matters is that the roles, responsibilities and motivation are clear, and that you can work together in line with the Ezzy’s formula.

Ezzy’s is not primarily designed as a passive investment. A successful location needs active local leadership, especially during the start-up and growth phase. You may build a team around you, but as a franchise partner you remain closely involved in quality, people, operations and local growth.

No. You do not need to own a swimming pool to explore an Ezzy’s location. A location can also start through rented pool time, an existing pool, a partner location or another suitable swimming water opportunity in your region.

Ezzy’s looks at the combination of local demand, available swimming water, practical feasibility, competition, growth potential and your personal fit as entrepreneur. A region only becomes interesting when the business case and the local circumstances are realistic.

Ezzy’s works with rayons and local market areas to protect the investment and marketing efforts of franchise partners. The exact region and agreements are discussed during the franchise process and are linked to the location, market potential and feasibility.

Finding the right swimming water is a crucial step. If no suitable location or water capacity can be secured, the process includes go/no-go moments before moving further. This prevents unnecessary investment before the practical foundation is in place.

The investment depends on your location, model, swimming water, materials, launch plan and working capital needs. The current franchise documents mention an entrance fee of €15,000 excluding VAT and a material investment of around €15,000. The full business case is discussed personally and depends on the situation.

The entrance fee gives access to the formula and supports the start-up phase. It includes the development and use of the concept, guidance during the start-up period, the introductory training program and the starter package with practical materials and digital access.

The ongoing franchise fee is 8.5% of revenue excluding VAT, with minimum annual contributions that build up in the first years. This fee covers the use of the concept and brand, formula development, Splash Software, business support, quality assurance, ongoing training and marketing support.

The Swimpact fee is 1.5% of revenue excluding VAT. It is used to support non-profit initiatives focused on swimming safety, living standards and child development worldwide through the foundation linked to Ezzy’s social mission.

The process starts with an application and introduction, followed by conversations about fit, region, financial possibilities and the franchise formula. After that, the process can include an NDA, franchise documents, DISC assessment, practical experience day, business plan, location research, financing review, signing and onboarding.

The DISC assessment helps both sides understand communication style, leadership preferences and personal fit. It is used to improve cooperation and to make sure the partnership starts with clarity about how you work, communicate and make decisions.

Before opening, Ezzy’s supports you with onboarding, training, location preparation, formula implementation, systems, business essentials, marketing preparation, pre-opening planning and launch support. The goal is to help you open professionally and in line with the Ezzy’s standards.

The starter package includes practical and digital items needed to start according to the formula, such as communication materials, access to templates and shared documentation, a Splash Software domain, SmartSwim materials, Ezzy’s Islands items, lesson materials, tablets, certificates, diplomas and other swim hall essentials.

Support continues after launch. Ezzy’s provides guidance in formula management, marketing, communication, business operations, quality, systems, training and ongoing development. You run your own business, but you have a sparring partner and formula team behind you.

The EasySwim method is Ezzy’s distinctive swimming method, built around learning through experience, wellbeing and involvement. Children learn actively in the water, with personal attention, playful exercises and a strong focus on confidence, safety and sustainable swimming skills.

An Ezzy’s location can offer a complete program line for different stages of life, from a child’s first water discovery to lifelong enjoyment in the water.

The core program structure includes Splash Fun for babies and parents, Toddler Survival from age 3, Swimming Lessons from age 4.5, Fit & Fun after the swimming diploma and Aquasports for adults. Together, these programs help children, parents, young swimmers and adults build confidence, movement, safety and joy in the water.

As a franchise partner, you do not have to offer every program from day one. The program mix depends on your location, available pool time, local demand and growth plan. You start with a strong foundation and can expand step by step as your swim school grows.

You are an independent entrepreneur and remain responsible for your own operation, results, staff, administration, local execution, legal obligations, permits, insurance and day-to-day management. Ezzy’s provides the formula, systems, guidance and standards, but the local business is run for your own account and risk.