Water is fun, that’s what we stand for at Ezzy’s. Our water activities are therefore achievable for everyone and contribute to safety, health, well-being and everyone’s vitality. From baby to senior. Our mission: to ensure that water is fun for everyone. Our swimming lessons are focused on fun, trust and commitment. We want children to enjoy swimming and are safe in the water. In order to achieve that, the learning process must involve: a maximum result that is the basis for a lifetime of swimming.
With over 25 years of experience in the swimdustry, Ezzy’s has laid a solid foundation for rapid future growth.
As with all things, it is important to remember where we’ve come from and which milestones have gotten us to where we are today:
Founding Drie Essen
In 1993 Martin and Claartje Driessen started a swimming school at their home in Erp, called Drie Essen. They soon noticed that the traditional set-up of the swimming lessons gave children little fun. In fact, children often found swimming lessons very boring, too stressful or simply not fun. Martin and Claartje started thinking about this. How could they change this?
Traditional swimming education saw children start in shallow water and then slowly progress to deeper water. There were many downsides to this method and therefor Drie Essen developed their deepwater method which has been proven successful to this day.
Acquisition Beek en Donk
In 2002 Drie Essen acquired their first large pool in the town of Beek en Donk. The accommodation was acquired in a bad state but was quickly changed into a nice and welcoming place for all.
Martin and Claartje first applied the EasySwim method in their own pool in Erp. However, it didn’t take long before this new way of learning to swim spread to other pools.
Acquisition of three pools
In 2011 Drie Essen expanded to three new locations. In the accommodations in Gemert and Mill, Drie Essen only provide swimming lessons. The lovely Uden accommodation offers three pools with many facilities, allowing Drie Essen to not only offer swimming lessons but activities for all ages.
The EasySwim network grows as more and more people notice the many advantages of the EasySwim method. A partnership with an associate in Finland is established to provide the most fun swimming lessons in Finland too.
EasySwim Star Support
The EasySwim method is no longer only used in our in-house swimming pools. In 2014 EasySwim, therefore, introduced its Star Support program, in order to optimally support swimming pools with the EasySwim method and the organization around it.
More than 100 pools
What once started in Erp with a dream of Martin and Claartje has become an international reality: a large number of swimming pools (100+) in the Netherlands and abroad are now using the EasySwim method.
EasySwim started noticing a disbalance between the enjoyment during the swimming lessons and the end terms of the classical Dutch swimming diplomas. Due to a lack of innovation in these diplomas, EasySwim decided to take matters into their own hands and create the EasySwim Diploma. One single diploma that represents everything that EasySwim stands for: fun, practicality and safety.
Jax, Flo and Ezzy
Ezzy’s Islands is EasySwim’s new, innovative and interactive learning concept, which will make swimming lessons even more fun for children. Children go on a swimming adventure with the seahorse Ezzy and his friends Jax and Flo.
The unique Ezzy’s Islands concept brings the digital world and physical swimming lessons together in a whole new way.
Adopting the Ezzy’s brand
In 2019 Drie Essen set course for rebranding. In order to better reflect all that we stand for a new brand was created called Ezzy’s, based on our seahorse ‘mascotte’. This fresh brand allows for easier international brand awareness and communication, taking our entire company to the next level.
Ezzy’s in 6 countries
In 2019 two new locations for swimming lessons have been added to the Ezzy’s portfolio, now even expanding to Germany (Merten and Kapellen). This means that children from 6 countries are now enjoying Ezzy’s: Netherlands (1993), Finland (2012), Norway (2013), Denmark (2018), Belgium (2018) and Germany (2019)
Two new locations
2020 was an interesting year, to say the least. Many regulations, temporary closures and other business challenges. However that didn’t stop us, in fact we opened two new locations. One in Eindhoven, the Netherlands. The other one in Merzenich, Germany. At these locations, we won’t only be providing the most fun swimming lessons for children but also baby swimming, toddler survival, and various swim sports.
Ezzy’s is a family owned company with our HQ in the Netherlands (Uden).
With over 100 people, we are Ezzy’s. An international top A-brand with no compromises on quality and customer satisfaction. Ezzy’s proposition is unique in all its aspects. Making customers smile every time drives us, together with our passion for further innovations.
Tens of thousands of children are enjoying Ezzy’s every week in over 100 locations across Netherlands and Germany and with licence partners already in Norway, Finland, Belgium and Denmark.